Director, Product Marketing

Responsibilities

• Own end-to-end GTM strategy and execution across the full Hospital Solutions pillar — Point of Care, Anesthesia, Supply, Central Pharmacy, Central Pharmacy Services, and IV — spanning pharmacy automation hardware, embedded software, and platform products globally.
• Drive positioning, messaging, launch planning, and competitive differentiation for each product line, ensuring pillar output meets CoE quality standards and is tightly aligned to the enterprise platform narrative.
• Balance the distinct complexity of a hardware-heavy portfolio (Point of Care, Anesthesia) with a growing software and services GTM motion (Central Pharmacy Services, IV) - adapting buyer targeting, selling motion, and proof points accordingly.
• Orchestrate the full bowtie GTM motion across the Hospital Solutions pillar - from pre-launch readiness and sales activation through adoption, expansion, and retention - ensuring commercial impact is measured across the entire customer lifecycle
• Ensure pillar execution is aligned to CoE standards - launch framework, competitive intelligence methodology, and demo excellence - while advocating for pillar-specific needs in cross-vertical planning and resource conversations.
• Serve as the primary PMM interface with Hospital Sales leadership and Hospital-aligned Product Management - providing the positioning, messaging, competitive response, and enablement tools the field needs to compete and close.
• Translate market intelligence, win/loss signals, and field feedback into actionable messaging refinements and competitive response programs.
• Build and maintain core sales assets across the pillar - pitch decks, battle cards, objection handlers, ROI frameworks - aligned to the full Hospital buyer committee (pharmacy directors, VP Operations, CMO, CFO).
• Partner with Sales on deals and strategic accounts that require direct PMM engagement or custom executive-level storytelling.
• Manage and develop two sub-teams - Point of Care and Central Pharmacy - with direct and indirect reports across PMMs and supporting roles.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• 10+ years in product marketing or solutions marketing in B2B healthcare technology or adjacent complex enterprise environments.
• 4+ years of people management, including direct management of product marketers in a multi-product or matrixed structure.
• Demonstrated success owning GTM strategy and execution for a pillar, portfolio, or multi-product set in a healthcare technology company.
• Proven track record building and enabling a field sales organization through positioning, messaging, and sales enablement assets that drive measurable pipeline and revenue impact.
• Experience managing marketing across both hardware/capital equipment and software/SaaS product lines.

Preferred

• Direct experience marketing pharmacy automation, medication management, or clinical workflow technology to health systems.
• Familiarity with hospital pharmacy operations, perioperative medication management, or IV/central pharmacy workflows.
• Background managing or contributing to a PMM Center of Excellence, launch framework, or analogous marketing standards function.
• Experience navigating health system procurement, value analysis committees, and multi-stakeholder hospital buying dynamics.
• Exposure to Omnicell’s product portfolio or competitive landscape (BD Pyxis, Swisslog, Baxter/Welch Allyn, Kit Check).