Product Marketing Lead

Responsibilities

• Product Marketing & Go-to-Market Strategy
• - Develop and execute product marketing strategies that support customer acquisition, adoption, retention, and growth.
• - Own and continuously refine Lemur's product positioning, messaging, and value proposition across target customer segments.
• - Conduct market, customer, and competitive research to identify opportunities, trends, and differentiators.
• - Develop customer personas, use cases, and industry-specific messaging frameworks.
• - Partner with sales and business development teams to strengthen pipeline generation and customer engagement efforts.
• - Support product launches and feature releases through coordinated internal and external communication plans.
• - Serve as a subject matter expert on Lemur's capabilities, customer outcomes, and value realization.
• Content Development & Sales Enablement
• - Create and maintain core marketing collateral, including product briefs, white papers, case studies, blogs, presentations, videos, and data sheets.

Requirements

• Bachelor's degree in marketing, business, communications, technology, or a related field.
• 2-5 years of experience in product marketing, solution marketing, technical marketing, or B2B software marketing.
• Demonstrated experience developing product positioning, messaging, and go-to-market programs.
• Strong content creation and storytelling skills with the ability to communicate complex technical concepts to both executive and technical audiences.
• Experience managing websites, digital marketing programs, and social media channels.
• Strong presentation, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of ownership and autonomy.

Preferred

• Familiarity with enterprise software, utilities, GIS, field operations, asset management, or field service technologies preferred.
• Experience with CRM, marketing automation, analytics, and content management platforms preferred.
• Exposure to product management, Agile development environments, Azure DevOps, or Jira is a plus, but not required.

Benefits

• Medical, dental, vision, and disability insurance.
• 401k package that includes both traditional and Roth IRA options and Company match.
• Paid time off contingent upon full time or part time status and level of seniority (ranging from 15 to 25 days per year).
• All full-time employees enjoy a minimum of 8 Paid Holidays per year.
• TRC ensures that all employees, including those that work part-time, receive paid sick, family, and disability leave in accordance with the laws of their state of residence.
• *These benefits are applicable to US employees depending on their employment status (full time, part time, or temporary). TRC offers jurisdiction specific benefit packages for International and Puerto Rico employees.