Senior Product Marketing Manager

Responsibilities

• Conduct market, customer, and competitive research to drive positioning, messaging, and inform product strategy.
• Influence and help shape the product roadmap by synthesizing customer feedback, market trends, and competitive intelligence into actionable recommendations.
• Lead and support the planning, launch, and cross-functional implementation of campaigns, products, and features.
• Architect and execute end-to-end GTM strategies for large product launches defining the overarching narrative, launch tiering framework, and cross-functional workbacks.
• Implement post-launch retrospectives for large product launches to optimize the GTM playbook continually
• Contextualize smaller feature updates within the broader product vision and work cross-functional teams to reinforce platform value for customers and buyers.
• Strategize and manage in-product comms to drive awareness, adoption, early access programming.
• Support pricing and packaging analysis and create recommendations.
• Own creation of sales enablement assets — decks, one-pagers, product and campaign training, sales and BDR sequences, competitive intelligence.
• Support content and demo development for conferences, events, and tradeshows. Comfortable moderating or acting as part of a panel.

Requirements

• 5 to 10 years of product marketing experience within a SaaS organization.
• A background in the security space (physical security, cybersecurity) or a related regulated/compliance-driven industry.
• A portfolio that highlights your previous work or projects.
• Excellent writing, storytelling, and research skills.
• Comfort collaborating across multiple teams (marketing, product, sales, customer support, and customer success).
• Experience with both inbound (pre-launch research and strategy) and outbound (go-to-market and sales-facing) marketing.
• Previous sales enablement experience.
• Proven ability to use and build AI tools to support PMM function.
• An ownership mentality and comfort operating in ambiguous, fast-changing environments.
• Ability to prioritize and meet deadlines.

Benefits

• An opportunity to partner and collaborate with other talented people.
• An inclusive community where you feel welcomed and cared for as a person.
• Help build, scale, and define a category to support a growing business.
• The ability to make an immediate impact and take ownership of projects and tasks that drive the organization forward.
• Exposure to all sides of the business.
• Join an AI forward culture.