Responsibilities

• Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
• Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
• Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
• Lead pricing and packaging strategy in collaboration with Product and Finance teams
• Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
• Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
• Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
• Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
• Distill marketing performance and analytics data into key insights to drive strategic direction
• Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
• Develop segmentation and targeting strategies that maximize conversion and customer lifetime value

Requirements

• Senior-level product marketing experience with proven ability to drive business results
• Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
• Product-led growth experience and understanding of in-product conversion strategies
• Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
• Builder mentality who thrives in small team environments where execution is paramount
• Highly autonomous self-starter who identifies opportunities and drives projects to completion
• Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams

Preferred

• Startup/high-growth experience preferred
• B2B SMB marketing, strong brand skills preferred
• Fintech or logistics industry knowledge preferred

Benefits

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office)
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups