Responsibilities

• Segment Positioning & Messaging: Develop deep understanding of CareMessage’s core customer segments: Large FQHCs, Mid-size/standard FQHCs, Free & charitable clinics, Tribal health organizations, HCCNs, CINs, PCAs. Own positioning and value propositions for each segment. Tailor messaging by EHR and integration maturity (Epic/OCHIN, eCW, athena, NextGen, etc.). Produce segment briefs, one-pagers, competitive differentiation, and proof points.
• Product Narrative & Launch Ownership: Lead end-to-end product launch planning and go-to-market execution. Create internal and external launch packets, including briefs, FAQs, one-pagers, landing page copy, and decks. Maintain a consistent quarterly narrative that ties roadmap themes to customer value and equity outcomes. Ensure launch readiness across Product, Brand, Growth, Customer Success, and Partnerships.
• Market Understanding & Insights: Conduct customer interviews and segmentation research. Maintain competitive intelligence and market landscape analyses. Gather and synthesize insights that drive refined messaging, positioning, and adoption influence.
• PR & External Communications (Product-Focused): Own product-related press releases and coordinate with Brand and leadership on timing and distribution. Develop messaging for webinars, conferences, demos, and strategic partnerships. Collaborate on external content relevant to product advancements and technical capabilities.
• Internal Coordination & Enablement: Build and maintain internal enablement materials to support consistent messaging across teams. Run training sessions for new features, releases, and segment positioning. Maintain the shared cross-functional release calendar and asset repository.
• Product Marketing Infrastructure: Build templates, processes, and reusable frameworks for repeatable PMM operations. Establish scalable systems for managing messaging, collateral, and launch workflows.
• Performance Indicators (KPIs): Launch excellence, messaging & positioning impact, market insight generation, adoption influence, internal enablement.

Requirements

• 5–8+ years in product marketing, go-to-market strategy, or similar roles in SaaS or healthtech
• Proven ability to craft compelling positioning for highly technical or integration-heavy products
• Experience leading full GTM cycles: including messaging, collateral creation, and cross-functional launch execution
• Strong research and insight-gathering skills (customer interviews, competitive analysis, segmentation)
• Exceptional writing and narrative development skills
• Ability to work autonomously and collaboratively across engineering, product, marketing, and customer-facing teams
• Deep alignment with CareMessage’s mission to advance health equity

Preferred

• Experience in healthcare technology, EHR ecosystems, interoperability, or population health tools
• Background working with FQHCs, safety-net clinics, or care coordination systems
• Prior experience in a nonprofit or mission-driven SaaS organization
• Exposure to AI-enabled workflows or data intelligence products

Benefits

• We compensate fairly and equitably
• Paid parental leave for biological and adopted children
• 18 paid company holidays, including a one week mid-year and one week end-of-year break
• 9 wellness days to be used for self-care- or anything that comes up in life
• 15 days of PTO
• 1-month (20 working days) paid sabbatical after the 4-year anniversary, and every 4 years thereafter
• Generous medical, dental, and vision insurance for employees and their families
• Health Savings Accounts and Flexible Spending Accounts
• Short & long-term disability insurance
• $100 per employee yearly wellness budget, with flexibility to spend on physical, emotional, and mental wellness resources