Senior Product Marketing Manager, AI Ecosystem

San Diego, CA (Hybrid)

$149K/yr – $233K/yrSenior Level7+ years expFull time

Posted 3 hrs ago

Job Summary

Own and orchestrate AI partnership GTM and co-innovation across key partners, aligning product, sales, and marketing to drive joint opportunities and roadmap-informed initiatives.

  • Lead end-to-end co-innovation GTM from concept to field enablement
  • Develop differentiated value props and customer narratives for each partner

Job Description

Responsibilities

  • Own joint GTM and co-innovation strategy for AI partnerships – Lead go-to-market and co-innovation across ServiceNow’s AI partners, specifically OpenAI, Anthropic, NVIDIA, spanning joint selling, joint go-to-market, and co-innovation.
  • Carry equal product and go-to-market responsibility – Partner with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, and build the field motions that take them to market.
  • Develop differentiated value propositions and proof points by partner – Craft narratives, customer stories, and persona messaging (CIO/CISO, CDAO, CFO) that show real use cases and outcomes for each AI partner.
  • Lead co-innovation GTM plays end-to-end – Take named co-innovations from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building a repeatable model across partners.
  • Build joint-selling enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for joint ServiceNow + partner selling motions.
  • Align sales, product, and partner teams on one co-innovation narrative – Ensure ServiceNow field sellers and partner sellers tell the same story to end customers.
  • Feed frontier-AI market intelligence into product planning – Bring competitive dynamics, model-landscape shifts, and whitespace insights to roadmap conversations. You inform the roadmap; Product Management owns the decisions.
  • Represent marketing in customer engagements – Act as the go-to expert on ServiceNow’s AI partner story in sales meetings, partner events, and strategic deals.

Requirements

  • 7–10+ years in enterprise product marketing, product management, or sales engineering
  • 4+ years working with enterprise software platforms; AI experience required, ideally bringing AI-powered solutions to market
  • Working fluency in the frontier-AI and accelerated-computing landscape (LLMs / foundation models, inference, GPUs); familiarity with the NVIDIA ecosystem a strong plus
  • Experience partnering with product and engineering to shape and launch products—not just market them
  • Proven ability to build sales plays and enablement content grounded in seller and customer insights
  • Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences
  • Track record of developing polished, C-suite-ready presentations and sales assets
  • Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority
  • Excellent written and verbal communication skills; comfortable presenting to customers and executives
  • Up to 25% travel to support sales efforts and industry events

Benefits

  • we offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$149K/yr – $233K/yr

Taken straight from the job posting.

See all ServiceNow salaries

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

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Senior Product Marketing Manager, AI Ecosystem

ServiceNow · San Diego, CA · Hybrid