Senior Product Marketing Manager, Acquisitions, Carrier Services

Responsibilities

• Own end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads, covering Search, Performance Max, and DSA campaign types.
• Lead keyword research, match-type strategy, negative keyword governance, and ongoing search term analysis to maximize relevance and minimize wasted spend.
• Develop and test ad copy, extensions, and landing page strategies using a structured A/B testing framework to continuously improve Quality Score, CTR, and conversion rates.
• Maintain rigorous campaign architecture — ad groups, campaign hierarchy, and bidding strategies (tROAS, tCPA, Maximize Conversions) — ensuring scalability as budgets and markets grow.
• Manage and optimize a multi-million dollar annual SEM budget, allocating spend across campaigns to hit efficiency targets while scaling acquisition volume.
• Plan, execute, and optimize paid awareness campaigns across programmatic display, paid social (Meta, LinkedIn, TikTok), online video (YouTube), and 3P industry publications to drive top-of-funnel reach and brand consideration among target carrier audiences.
• Define and track awareness-stage KPIs including reach, frequency, video completion rate (VCR), brand lift, share of voice, clearly separating them from lower-funnel SEM metrics.
• Collaborate with Creative and Product Marketing teams to brief, review, and iterate on awareness ad creative — including display banners, video scripts, and social ad formats — ensuring messaging consistency across all paid touchpoints.
• Analyze the downstream impact of awareness campaigns on SEM performance — including branded search lift, assisted conversions, and overall funnel velocity — to prove awareness ROI and inform future budget allocation between channels.
• Lead the planning, execution, and post-event analysis of industry events, trade shows, conferences, and sponsored activations that support acquisition and brand awareness goals.

Requirements

• 10+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 5+ years of team management experience
• Experience driving direction and alignment with cross-functional teams

Preferred

• Knowledge of Photoshop, video editing, and related tools
• Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels

Benefits

• Medical, Dental, and Vision Coverage
• Maternity and Parental Leave Options
• Paid Time Off (PTO)
• 401(k) Plan