Senior Product Marketing Manager

Responsibilities

• Global Awareness and Strategy: Own and drive the global product marketing strategy for A10’s AI Security and AI infrastructure solutions, focusing on enterprise markets with security focused outcomes. Define market opportunities, segmentation, positioning, messaging, launch strategy, and go-to-market priorities
• Product Marketing Execution: Translate portfolio strategy into comprehensive product marketing plan for AI security solutions and enterprise use cases. Develop compelling positioning and messaging tailored to key buyers, use cases, industries, and stages of the customer journey to different verticals
• Thought Leadership: Establish and promote thought leadership positions for AI security, AI infrastructure, and application security solutions. Leverage unique research, customer insights, market trends, and industry developments to build awareness, differentiation, and credibility
• Cross–Functional Collaboration: Work closely with product marketing, product management, sales, and other marketing teams to drive alignment on strategy, priorities, deliverables, and success measures without relying on formal authority.
• Social and Customer Communication: Deliver impactful presentations to key stakeholders, media, and customers. Lead analyst briefings and strategic conversations related to A10’s AI solution portfolio
• Demand Generation and Sales Enablement : Partner with Campaigns, Marketing Operations and Field Marketing to develop and create marketing collateral that supports demand generation campaigns
• Industry and Customer Engagement: Engage with industry leaders and customers to gather insights, build strategic relationships, validate market needs, and identify emerging opportunities that inform product and go-to-market strategies
• Customer Insights & Feedback: Continuously refine marketing strategies and product messaging by leveraging customer feedback and translate those insights into recommendations for messaging, product priorities, customer engagement, and go-to-market execution
• Market and Competitive Intelligence: Lead market research and competitive analysis to inform product positioning and marketing strategies
• Product Lifecycle Involvement: Partner with Product Management throughout the product lifecycle, from market validation and product development, launch, and post–launch optimization

Requirements

• Education/Experience: BS or MS with 8+ years of progressive product marketing experience for security products and services
• Launch and Go-to-Market Experience: Proven track record of leading complex, global product launches and go-to-market initiatives and successfully positioning and evangelizing new solutions in enterprise markets
• Strategic Leadership: Demonstrated ability to independently develop strategy, lead complex cross-functional initiatives, influence senior stakeholders, and drive decisions across organizational boundaries
• Domain Knowledge: Deep understanding of the AI market, preferably including AI security and AI infrastructure for agentic AI, as well as relevant market trends and competitive landscape
• Executive Presentation and Communications Skills: Demonstrated ability to develop high-quality presentation materials and communicate complex technical and business concepts effectively to diverse audiences
• Market Insight: Strong knowledge of enterprise AI use cases (e.g., GenAI and agentic AI etc.) and good understanding of AI market trend
• Self–Starter: Ability to thrive in a fast–paced, dynamic environment while independently establishing priorities, exercising sound judgment, and driving work from strategy through execution
• Technical Expertise: Experience with AI, and a strong understanding of GenAI and agentic AI, AI security, application security, Web App and API security, Threat Intelligence or similar technologies