Manager, Total Play
Butler/Till
Rochester, NY (Remote)
$62K/yr - $98K/yrAgencyFull-timeManager7+ years exp.
12 days ago
Senior PLG Digital Growth Manager
San Francisco, CA (Remote)
$125K/yr – $179K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own and drive PLG growth by setting qualified signup targets, building the growth roadmap, and leading experiments across acquisition, activation, and revenue in close partnership with Product Growth and RevOps.
Job Description
Responsibilities
- Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
- Grow qualified product signups: Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
- Optimize the digital → product journey: Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
- Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
- Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.
- Connect acquisition to activation: Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.
- Turn data into growth: Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.
- Orchestrate across Marketing: Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to turn PLG opportunities into execution.
- Lead cross-functional PLG growth: Partner with leaders across Marketing, Product Growth and RevOps to align priorities, influence roadmaps, and turn PLG growth opportunities into execution
Requirements
- 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
- Experience building or scaling self-service or product-led growth motions
- A track record of personally building, launching, and optimizing growth experiments
- Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
- Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions
- Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
- Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
- A builder mentality with a bias toward shipping, learning, and iterating
- Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred
Kong
KONG-Bonaiti è un'azienda italiana, antica ma con tecnologie d'avanguardia, leader nella produzione di moschettoni e attrezzi per la sicurezza, usati in alpinismo, soccorso, speleologia, nautica e lavori in quota. La KONG s.p.a. ha iniziato la propria attività - dove è ora - nel 1977, ma le sua storia è molto più antica, avendo origine da un'officina meccanica che nel 1830 Giuseppe Bonaiti aveva avviato vicino a Lecco - sul Lago di Como - con dotazioni ingegneristiche inusuali per quei tempi.In quello stabilimento, insieme ad altre merci, iniziò la produzione dei moschettoni che ha portato la Bonaiti ad essere nota in tutto il mondo.Nel 1977, nel contesto di un'importante ristrutturazione, l'azienda ha assunto il nome KONG e, con un capitale di 2 milioni di Euro, si è insediata nel nuovo stabilimento di Monte Marenzo, con 10.000 mq. coperti, un organico di circa 70 dipendenti, ed impianti studiati per alti volumi produttivi combinati con una rigorosa attenzione per la sicurezza.KONG-Bonaiti is an old, but technologically advanced, Italian company, leader in the production of carabiners and a lot of other tools used for safety in climbing, rescue, caving, yachting and work at height. KONG s.p.a. started its production - where it is now - during 1977, but its history is much older, having rise in a mechanical workshop that Giuseppe Bonaiti set up in 1830 around Lecco - on Lake Como - with an engineering apparatus that was unusual for those times.In that plant, together with other stuff, started the production of those carabiners which brought world-wide fame to Bonaiti company.In 1977, within the context of a large scale reorganization, the company was named KONG and, with a capital of 2 million Euros, took place in the new factory of Monte Marenzo, with 12.000 sq. yards floor, a staff of about 70 workers, and new machinery in order to achieve higher production rates combined with a leading safety care.
Salaries
Posted range
$125K/yr – $179K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (6% of company)
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$59.3K
Last Raise
$59.3K
Grant, 9 years ago
Funding History
- Sep 2017Grant • $59.3K
Traffic Signals
Monthly Visitors
62.3K
Traffic Source Mix
Search
49.8%
Direct
36%
Referral
8.4%
Social
4.6%
Paid
0.8%
Headcount Trend
Current headcount: ~96
Links
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