Responsibilities

• Web subscription onboarding. Signup, assessment, paywall, offer, trial activation. Closing the conversion gap between web and mobile is a first-90-days priority.
• QR-to-app landing. The post-scan experience for retail equipment buyers (Costco, Academy) and bundle buyers.
• In-app activation. Install through day 7. Onboarding flow, day-0/1/3 nudges, push, in-app engagement during trial.
• Trial-to-paid conversion. Offer architecture at trial end, in-app re-engagement, cancellation on web and in-app, win-back surfaces inside the product.
• Pricing and packaging. Plan architecture across iOS, Android, and web. Differentiated offers for new vs. returning vs. lapsed users.
• In-app equipment upsell. The shopping feature, placement, and surfacing logic that turns subscribers into bundle and equipment buyers.
• What Success Looks Like - Web trial conversion closes a meaningful share of the gap to mobile
• What Success Looks Like - iOS install → paid conversion improves materially against today's baseline
• What Success Looks Like - A QR-to-app flow we're excited to point Costco and Academy traffic at
• What Success Looks Like - An in-app equipment upsell surface producing measurable attach from existing subscribers

Requirements

• You’ve owned a subscription funnel end-to-end and moved trial-to-paid at consumer scale
• You’ve shipped against both mobile (iOS/Android) and web subscription flows and understand why they behave differently
• You know where the landmines are in RevenueCat, App Store / Play Store, Stripe, and Recharge
• You believe the best growth work is indistinguishable from the best product work. You move trial-to-paid by making the trial deliver value, not by hiding the cancel button
• You’re effective at influencing roadmaps you don’t own (a meaningful chunk of your highest-leverage work lives inside the Core UX roadmap)
• You spend more time in Claude Code than anyone you know