Responsibilities

• Find and build new paid channels for acquiring high-quality homeowner leads
• Take a channel from zero to one by forming the thesis, making the creative, buying ads, building software, and iterating toward a repeatable growth loop
• Build creative, experimentation, data, and quality-control systems that work across many customer accounts
• Run and improve our Meta acquisition channel, with the potential to take it over end to end
• Analyze performance from CPM and CPL through lead quality, downstream conversion, and closed-won revenue, then fix the highest-leverage bottleneck
• Work with our website builder, intake form, lead-scoring, data, and engineering systems, then manage the operations people and engineers needed to scale channels that work

Requirements

• You are a hard worker who is extremely scrappy and resourceful. When something is blocked, you find a way through it
• You can execute across a growth problem: buying ads, making creative, building software tools with AI, launching landing pages, and getting the details right
• You are quantitatively strong and can diagnose performance data, with good intuition for CPM, CTR, conversion rate, lead quality, CAC, payback, and downstream revenue
• You have hands-on experience buying ads or operating a growth loop on at least one meaningful channel, and you understand that a cheap lead is not necessarily a valuable customer
• You have an engineering or quantitative background and are comfortable with APIs, analytics tools, SQL, and data pipelines
• You learn quickly, write clearly, and turn ambiguous problems into concrete experiments, decisions, or operating processes
• Backgrounds That Tend to Work
• Founders or early employees who have built a growth function, product, or operating system from scratch
• Paid acquisition or growth operators who have personally managed campaigns, creative, budgets, and outcomes
• Quantitative traders who have scaled a trading strategy or found a durable edge