Responsibilities

• Lead the development of cross-channel strategies across video, audio, and gaming, ensuring alignment with client objectives and Total Play’s integrated approach
• Collaborate with cross-functional teams to integrate insights from client data, market research, and industry trends
• Guide and review media plans with a strategic focus on partner selection, buying strategies, and audience targeting, ensuring alignment with campaign objectives, feasibility, and competitive positioning
• Leverage insights and learnings across the full scope of work to inform and refine media planning approaches, ensuring overarching strategies are both innovative and grounded in proven outcomes
• Set strategic testing priorities, and oversee execution and measurement to drive insights and innovation
• Versed in data integrations, supply sources, and partner deals within DSP(s), including inventory accessibility/limitations, rates, terms, and targeting nuances
• Oversee end-to-end campaign activation led by channel specialists, managing resources and timelines to ensure campaigns launch on schedule
• Lead best practices for campaign setup, trafficking, and QA, demonstrating proficiency in media planning, buying, and analytics tools throughout campaign workflows to ensure accuracy, consistency, and efficiency across all channels
• Oversee financial management, maintaining budget integrity through close monitoring of pacing, invoicing, and reconciliation
• Lead escalated makegood negotiations to address underperformance or discrepancies in client investments, securing solutions that maximize client value and campaign success

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 7+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online videos
• 2+ years’ experience mentoring team members
• Proven track record in operating with a high level of integrity, commitment, and enthusiasm to take on new opportunities
• Ability to quickly grasp new technology and product changes, and identify application to current work
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

Preferred

• Experience working in highly regulated industry (e.g., pharma, healthcare)
• Experience working in an agency setting with cross-channel working-knowledge base across video, audio, and gaming
• Experienced using syndicated research and first-party data to inform strategy and activation
• Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry-specific partnerships, e.g., IQVIA, Crossix)

Benefits

• ESOP (employee stock ownership plan)
• annual bonus
• full benefits package
• paid time off benefits, including 100% paid parental leave