Senior Planner, Biddable

Responsibilities

• Move beyond execution to help develop omnichannel media strategies. You will contribute to campaign forecasting and budget allocation across Google Ads, Meta, and TikTok.
• Manage the journey from Upper-Funnel awareness to Lower-Funnel conversion, ensuring messaging and bidding strategies are optimized for each stage.
• Identify and propose A/B testing opportunities, from creative iterations to landing page optimizations and new platform betas .
• Lead the setup, launch, and daily management of campaigns across Search (Google/Bing) and Social (Meta/TikTok).
• Begin to support and execute on Retail Media Networks (RMNs) such as Amazon Advertising, Walmart Connect, and Instacart.
• Oversee daily budget pacing and KPI monitoring for multiple accounts, ensuring high standards of execution and precision.
• Analyze front-end and KPI metrics (CPA, ROAS, CAC) to identify not just what happened, but why it happened.
• Translate complex data into clear, actionable narratives for internal and external stakeholders.
• Assist in setting up tracking and attribution models to ensure accurate measurement of the customer journey.

Requirements

• 2–3 years of hands-on experience managing biddable media campaigns in an agency or high-growth brand environment.
• Deep proficiency in Google Ads and Meta Ads Manager is required.
• A strong understanding of how to balance Direct-to-Consumer (DTC) performance goals with brand health objectives.
• Experience (or a strong interest) in providing guidance to junior planners or interns to ensure executional excellence.
• You instinctively "dig into the data" to solve problems and find efficiencies.
• Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUPs).

Preferred

• Current Google Ads and Meta Blueprint certifications are highly preferred.
• Experience with Retail media is preferred
• Familiarity with Google Analytics, Looker Studio, or Supermetrics is a plus