Senior Performance Marketing Manager

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, and other relevant digital advertising platforms.
• Manage advertising budgets, campaign performance, and customer acquisition initiatives.
• Optimize return on ad spend (ROAS), customer acquisition costs (CAC), conversion rates, and marketing profitability.
• Plan and execute paid search, paid social, retargeting, and customer acquisition campaigns.
• Collaborate with creative teams and content creators to develop high-performing advertising assets.
• Conduct A/B testing across ad creatives, landing pages, audience segments, and conversion funnels.
• Analyze customer behavior, attribution data, and campaign performance to identify growth opportunities.
• Develop strategies to improve customer retention, repeat purchases, and lifetime value.
• Monitor industry trends, competitor campaigns, and emerging digital marketing opportunities.
• Prepare performance reports, revenue forecasts, and strategic recommendations for company leadership.

Requirements

• 4+ years of professional experience in performance marketing, digital advertising, or growth marketing.
• Demonstrated experience managing paid advertising campaigns across Google Ads and Meta Ads.
• Strong understanding of digital marketing metrics, including ROAS, CAC, LTV, CTR, and conversion rates.
• Experience managing advertising budgets and optimizing campaigns for measurable business outcomes.
• Proficiency with Google Analytics 4, Google Ads Manager, Meta Ads Manager, and marketing reporting platforms.
• Strong analytical capabilities and experience with A/B testing, conversion optimization, and marketing attribution.
• Excellent communication, strategic planning, and problem-solving skills.
• Ability to independently manage projects while collaborating with cross-functional teams.

Preferred

• Prior experience in e-commerce, D2C, beauty, skincare, or consumer brands is preferred.