Senior Performance Marketing Manager

Responsibilities

• Execute campaigns that build awareness and create demand
• Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen,programmatic display and emerging channels, including audience setup, bidding, budget pacing, tracking, and reporting.
• Support major brand moments that build awareness, credibility, and consideration among relevant audiences in priority markets.
• Activate demand-creation programs through content syndication, industry publishers, newsletters, and sponsored email, with clear audience requirements and lead-quality standards.
• Put ABM strategy into practice
• Translate priority account lists, engagement signals, and buying-group needs into actionable paid media audiences.
• Build distinct campaigns to introduce Navan to unengaged accounts, reach missing buying roles within engaged accounts, and support progression where paid media can add value.
• Partner with Marketing Operations to maintain audience syncs, exclusions, and suppression rules, and troubleshoot match rates and delivery issues.
• Support one-to-one and one-to-few customer expansion campaigns in partnership with Customer Marketing and account teams, validating audience size and reach before launch.
• Familiarity with 6Sense, Demandbase, StackAdapt or comparable programmatic and account-targeting platforms.

Requirements

• 8+ years of experience in performance marketing or paid media, including meaningful experience in B2B marketing.
• Deep, recent hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display.
• Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles.
• Experience executing both brand-awareness and demand-creation campaigns, with a clear understanding of how their objectives, creative, and measurement differ.
• A track record of managing budgets, optimizing campaigns directly, and making thoughtful investment decisions.
• Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets.
• Strong vendor management skills and experience working with media partners, publishers, or agencies.
• Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance.
• Strong project management and communication skills, with the ability to coordinate multiple campaigns and cross-functional partners.