Senior Performance Marketing Manager, Global Paid Social & Mobile UA

Responsibilities

• Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences; translate results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based) that connect paid social and mobile UA performance to downstream business outcomes.
• Lead platform relationships with ad platforms and mobile measurement partners, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
• Build and maintain performance dashboards and reporting for paid social and mobile UA spend, with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Requirements

• A minimum of 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
• Proven track record owning large-scale paid social and mobile UA budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
• Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted paid social and mobile campaigns
• Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
• Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing across app and web
• B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
• Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
• Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality
• Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Benefits

• medical, dental, vision, 401(k)