Senior Performance Marketing Manager

Responsibilities

• Oversee and manage all paid advertising channels, including LinkedIn, Google Ads, Reddit and Youtube with a focus on Enterprise brand awareness & pipeline
• Collaborate directly with Growth Marketing, ABM and SEO to performance manage campaigns, align on optimization priorities and drive incrementality
• Report bi-weekly to marketing leadership and other stakeholders on attainment to budget and return on investment
• Partner with RevOps to refine campaign attribution, tracking and data accuracy across systems
• Develop a daily optimization protocol across campaigns and channels to improve CTR, CPL and ROAS
• Conduct weekly performance reviews to identify trends, optimizations and actionable insights
• Build comprehensive revenue attribution reporting, including ABM attribution using platform APIs
• Monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
• Identify new platforms, audiences and creative formats to fuel experimentation and performance growth
• Develop a monthly experimentation roadmap and coordinate directly with functional owners

Requirements

• 6-10 years of demand generation/performance marketing experience in a B2B SaaS or agency environment
• Proven success managing $1M+ annual paid media budgets with measurable ROI
• Hands on experience collaborating with RevOps and marketing operations to maintain clean data and reporting
• Comfort with campaign experimentation, A/B testing and continuous optimization
• Excellent communication and project management skills for cross-functional alignment
• Experience with Google Analytics, Google Ads and LinkedIn ads is required
• Familiarity with Hubspot, Vector, Salesforce, Sigma is preferred
• Excellent quality assurance skills preferred
• Proven ability to manage and develop a small team, fostering collaboration, accountability, and high performance
• Experience with account-based paid media strategies to align with sales priorities