Senior Performance Marketing Manager

Responsibilities

• Agency, Vendor & Channel Management
• Main Agency Oversight: Lead day-to-day communication and strategic direction for our primary media agency, holding them accountable for performance across Meta (Paid Social & Display), Google (Search, YouTube & Display), and programmatic media.
• Omnichannel Execution: Manage and optimize additional digital media streams including B2B/premium ticketing campaigns on LinkedIn, and proactively lay the groundwork to pilot and launch emerging performance channels (e.g., Snapchat).
• Direct OOH Operations: Directly manage relationships, contract negotiations, and inventory with multiple traditional and non-traditional vendors for Out-of-Home (OOH) campaigns, including traditional billboards, wild postings, and grassroots placements.
• Contractual Media Flights: Oversee the execution, scheduling, and performance tracking of high-stakes contractual media partnerships (e.g., iHeartRadio), ensuring 100% fulfillment and optimal impact.
• Full-Funnel Paid Strategy: Steer the end-to-end strategy for all paid channels to aggressively drive revenue across ticketing (season tickets, single games) and eCommerce merchandise sales.
• Proactive Optimization: Actively identify market opportunities to scale campaigns, test new audiences, and pivot media strategies mid-flight when necessary to maintain trajectory toward revenue targets.
• Asset & Creative Orchestration: Partner closely with the internal creative team to brief, order, and traffic the assets needed to fuel diverse media flights and optimization tests.
• Campaign Operations: Manage performance marketing calendars and production pipelines using Asana to ensure flawless campaign launches and asset deliveries.

Requirements

• Experience: 5–7+ years of dedicated performance marketing experience, ideally within sports, entertainment, live events, agency settings, or a fast-paced eCommerce brand.
• Channel Expertise: Proven track record of managing paid media budgets across Paid Social (Meta, TikTok, LinkedIn, Snap), Search/SEM, Display networks, and physical Out-of-Home (OOH) media.
• Mindset: A fiercely analytical, data-driven mindset with a proven history of converting raw data into scalable growth strategy.
• Ownership: A proven self-starter who operates with a high degree of autonomy, takes immediate ownership of goals, and is comfortable adjusting strategies dynamically to solve complex puzzles.
• Technical Toolkit: Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
• Creative Intuition: Strong ability to write high-converting ad copy and provide clear, performance-minded creative direction to design teams.
• Agility: A proactive collaborator who thrives in a fast-paced environment and is capable of working flexible hours (including select nights and weekends) aligned with the ACFC match schedule.

Benefits

• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Flexible PTO policy
• Paid Parental Leave
• Cell Phone Reimbursement
• Snacks and beverages
• Dog-Friendly HQ in Santa Monica
• Complimentary tickets to home games