Senior Performance Marketer (Full Remote - Georgia)

Responsibilities

• Campaign Ownership and Scaling
• - Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
• - Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
• - Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Performance Analysis and Strategy
• - Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• - Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• - Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Creative & Funnel Optimization
• - Own the creative briefing process: define hooks, formats, and angles based on performance patterns

Requirements

• 4–10+ years in performance marketing or user acquisition
• Proven track record managing $300K to $1M+/month in paid media spend
• Full ownership of campaign execution, results, and optimization
• Experience with Meta, TikTok, Snapchat, ASA, or native platforms
• Analytical fluency: GA4, Voluum, tracking setups, dashboards
• Strong creative instincts: can write briefs, analyze hooks, and iterate fast
• Experience optimizing landing pages and funnel conversion
• 🗣 Strong communication & collaborative skills (perfectly fluent in English)
• 🎯 Goal-oriented, ownership and commitment
• ⚡️ Doer mindset - we are moving fast and need people who can balance execution, planning, and strategy

Preferred

• Past exposure to subscription models and CAC/LTV frameworks
• Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)

Benefits

• Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
• Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together
• Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members)
• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
• Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
• Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD
• AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows