Senior Partner Marketing Manager

Responsibilities

• Alliances - Partner with the Alliances team early in deal cycles to identify marketing requirements and opportunities
• Establish marketing contract terms, brand guidelines, and co-branding standards with strategic partners
• Oversee Justworks’ presence on partner surfaces—websites, app stores, integrations marketplaces, and co-marketing materials
• Coordinate go-to-market execution across marketing when new partnerships launch
• Track partner marketing performance, ROI, and renewal signals to inform strategic decisions
• Integrations - Develop and execute marketing strategy to attract technology partners and developers to our platform
• Design co-marketing programs and promotional campaigns that drive partner adoption and customer discovery
• Oversee partner marketing assets—integration docs, case studies, webinars, API marketing collateral—to position partners for success
• Build relationships with key tech partners to ensure their marketing needs are understood and met
• Collaborate with product, partnerships, and sales to align on roadmap priorities and integration marketing lifecycle

Requirements

• Strategic thinking with hands-on execution. You don’t just design strategy—you can roll up your sleeves and ensure it gets implemented. You bridge silos naturally.
• Partnership marketing expertise. You have 7+ years in B2B/SaaS environments, with proven success in alliance marketing, partner programs, developer ecosystems, or integration strategies.
• Strong stakeholder management. You’re comfortable navigating competing priorities between Alliances, Integrations, Marketing, and Sales teams. You communicate impact in business terms.
• Go-to-market experience. You’ve owned or significantly contributed to partner GTM planning, asset creation, campaign execution, and measurement.
• Comfort with complexity. You can track and manage multiple partner relationships and integrations simultaneously without losing strategic focus.
• Analytical mindset. You measure program performance, know how to define success for different partner types, and aren’t afraid of data.