Partner marketing campaigns owned end-to-end across segments, with AI-enabled optimization to drive pipeline and joint value with strategic alliances.

• Partner Marketing Ownership: Build and govern full-funnel campaigns with partner segments, tiering, and regional priorities to drive awareness, engagement, and conversion.
• Channel & Motion Strategy: Create partner channel plans by segment or partner type, aligning referral, co-sell, and co-marketing motions to business goals.
• Campaign Execution & Activation: Oversee multi-touch campaigns, manage timelines and content milestones, and ensure high-quality launches and in-channel activation plans.
• Tools & System Integration: Build referral and co-marketing campaigns using Marketo, 6sense, Salesforce, and ON24 with seamless data flows across systems.
• AI-Driven Optimization: Use AI tools for audience segmentation, targeting, campaign optimization, and performance analysis to improve conversion and velocity.
• Collaboration & Governance: Partner with Marketing Operations, Revenue Marketing, and Strategic Alliances to align priorities, execution, and reporting; coordinate with partner contacts to deliver joint initiatives.