Senior Partner Marketing Manager at Avalara | Durham, NC | $136K/yr – $273K/yr

Avalara

Senior Partner Marketing Manager

Durham, NC (Remote)

$136K/yr – $273K/yrSenior Level8+ years exp

Posted 7 weeks ago

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Job Summary

Partner marketing campaigns owned end-to-end across segments, with AI-enabled optimization to drive pipeline and joint value with strategic alliances.

Partner Marketing Ownership: Build and govern full-funnel campaigns with partner segments, tiering, and regional priorities to drive awareness, engagement, and conversion.
Channel & Motion Strategy: Create partner channel plans by segment or partner type, aligning referral, co-sell, and co-marketing motions to business goals.
Campaign Execution & Activation: Oversee multi-touch campaigns, manage timelines and content milestones, and ensure high-quality launches and in-channel activation plans.
Tools & System Integration: Build referral and co-marketing campaigns using Marketo, 6sense, Salesforce, and ON24 with seamless data flows across systems.
AI-Driven Optimization: Use AI tools for audience segmentation, targeting, campaign optimization, and performance analysis to improve conversion and velocity.
Collaboration & Governance: Partner with Marketing Operations, Revenue Marketing, and Strategic Alliances to align priorities, execution, and reporting; coordinate with partner contacts to deliver joint initiatives.

Job Description

Partner marketing campaigns owned end-to-end across segments, with AI-enabled optimization to drive pipeline and joint value with strategic alliances.

Partner Marketing Ownership: Build and govern full-funnel campaigns with partner segments, tiering, and regional priorities to drive awareness, engagement, and conversion.
Channel & Motion Strategy: Create partner channel plans by segment or partner type, aligning referral, co-sell, and co-marketing motions to business goals.
Campaign Execution & Activation: Oversee multi-touch campaigns, manage timelines and content milestones, and ensure high-quality launches and in-channel activation plans.
Tools & System Integration: Build referral and co-marketing campaigns using Marketo, 6sense, Salesforce, and ON24 with seamless data flows across systems.
AI-Driven Optimization: Use AI tools for audience segmentation, targeting, campaign optimization, and performance analysis to improve conversion and velocity.
Collaboration & Governance: Partner with Marketing Operations, Revenue Marketing, and Strategic Alliances to align priorities, execution, and reporting; coordinate with partner contacts to deliver joint initiatives.

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004

Durham, North Carolina, USA

5.8K employees (240 in marketing)

www.avalara.com

60% recommend to a friend

68% CEO approval