Senior Paid Search Strategist at Full Funnel Growth | USA

Senior Paid Search Strategist

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own a focused paid search portfolio with independent client relationships, end-to-end campaign execution, and weekly-to-monthly reporting, while actively surfacing optimization opportunities across Google and Microsoft ads.

Demand Gen & Paid Search Ownership: Manage 3 to 5 accounts with $1K to $40K monthly spend across Google and Microsoft Ads.
Campaign Execution & Optimization: Build structure, Smart Bidding, PMax assets, keyword mining, negative lists, ad copy, feed audits, and landing page feedback with reconciled GA4/Triple Whale data.
Client Communication & Reporting: Provide written updates, schedule reviews, and present strategy to senior stakeholders.

Job Description

Responsibilities

Strategy and execution for a defined slice of our portfolio. Three to five accounts at any given time, ranging from $1K/mo to $40K/mo in spend, across Google Ads and Microsoft Ads.
Weekly per-account performance write-ups in our .docx format, plus monthly client-ready summaries. Ad-hoc deep dives when a campaign breaks or an opportunity surfaces.
Direct client communication: written updates, scheduled review calls, and the occasional strategy presentation to senior stakeholders (CMOs, founder-CEOs, directors of marketing at device manufacturers).
End-to-end campaign work: account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback.
Cross-platform sanity: when Triple Whale and GA4 disagree on the same campaign, you can decompose the gap and defend a working figure in the report.
Proactive opportunity surfacing across the portfolio: branded budget unlocks, PMax channel shifts, Demand Gen tests, geo or bidding migrations.

Full Funnel Growth

We’re a full-stack growth agency. We don’t just help a company set goals and strategy, we find solutions and help them execute them from the ground up. We have designers, developers, marketers, and data scientists who work together to actually grow clients while keeping a close eye on quality. Often times we serve as an extension of the internal marketing, innovation or growth teams.Our work focuses on experimentations and driving towards new learnings. Because of that, we aren’t afraid of change or pivoting strategies when needed. This approach contributes to our success with clients like Logitech, GlaxoSmithKline, Sports Illustrated and more.

New York, New York, USA

22 employees (13 in marketing)

ffg.digital