Senior Paid Media Strategist

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, LinkedIn, X, Reddit, TikTok, Google, YouTube, and other platforms as needed.
• Oversee a combined monthly ad budget of $200K+ and manage multiple client accounts, focusing on pacing and allocation to support campaign goals.
• Develop paid media plans based on each client's business objectives, target audience, and funnel stage.
• Build and maintain campaign structures, including audience targeting, bidding strategies, budgets, placements, and other platform settings.
• Collaborate with the Marketing team to brief and develop ad creative, copy, and supporting assets.
• Lead A/B and multivariate testing across creative, audiences, messaging, and other campaign variables.
• Monitor campaign performance and make timely adjustments based on results, budget needs, and campaign priorities.
• Track and analyze KPIs, including ROAS, CPA, CTR, conversion rate, and reach, and use the findings to evaluate campaign effectiveness.
• Create comprehensive, visually engaging performance reports that clearly communicate results, key takeaways, and recommendations to clients and internal stakeholders.
• Use ad platforms, Google Analytics, and other measurement tools to maintain accurate campaign tracking and attribution.

Requirements

• 5+ years of hands-on experience managing paid social and search campaigns, ideally in an agency setting.
• Proven experience managing significant monthly ad budgets across multiple clients or brands.
• Hands-on expertise in Facebook/Instagram Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads Manager, with familiarity with X and Reddit ad platforms.
• Proven track record of using performance data to make strategic campaign adjustments and inform creative recommendations.
• Sharp analytical skills with the ability to translate data into actionable insights.
• Strong communication skills and ability to present performance results confidently to clients and internal teams.
• Self-motivated, detail-oriented, and accountable, with ownership of outcomes.
• Open to learning, staying current on platform changes, and continuously improving strategy.