Senior Paid Media Strategist

Responsibilities

• Lead client relationships and strategy
• Serve as the primary paid media contact for a portfolio of approximately 5–8 clients, with account assignments based on scope and complexity.
• Develop strategies aligned with each client’s revenue, profitability and customer acquisition goals.
• Lead client meetings, performance reviews and strategic planning conversations, translating data into clear recommendations.
• Proactively address performance challenges, manage expectations and identify opportunities for growth.
• Own budget allocation, forecasting and pacing across channels.
• Manage paid search, Shopping and social
• Build, manage and optimize campaigns across Google Ads, Microsoft Ads and Meta.
• Develop account structures, bidding strategies, audience approaches and testing plans suited to each client’s business.
• Manage Shopping feeds and Merchant Center health, including product data quality, segmentation and troubleshooting.

Requirements

• Agency experience managing multiple client accounts.
• 5+ years of hands-on paid media experience, including at least 2 years managing eCommerce accounts.
• Strong expertise in Google Ads, including Search, Shopping and Performance Max, along with Merchant Center and Microsoft Ads.
• Demonstrated success managing Meta campaigns, including catalog advertising and structured creative testing.
• Experience with TikTok, Pinterest, Reddit, Amazon Ads or programmatic advertising.
• Experience owning client relationships, presenting strategic recommendations and navigating difficult conversations.
• Experience managing individual account budgets of $50,000 or more per month, with accountability for pacing and performance.
• A practical understanding of GA4, GTM, conversion tracking, Meta Pixel and Conversions API.
• Strong analytical and reporting skills, including proficiency in Sheets or Excel.
• Clear, concise written and verbal communication.

Preferred

• - People management experience.
• - Familiarity with feed management tools such as Feedonomics, DataFeedWatch or GoDataFeed.
• - Experience with incrementality testing, marketing mix modeling or post-purchase attribution.
• - Familiarity with media optimization and budget pacing tools.
• - CRO and landing page testing experience.
• - Relevant Google, Microsoft or Meta certifications.

Benefits

• Fully remote work with flexible hours around core collaboration time.
• Bonus opportunities based on performance
• Thoughtfully managed workloads and an emphasis on strong client fit.
• Paid vacation, sick days
• Health, dental, vision, life, and short- and long-term disability insurance.
• Retirement plan with company contributions.
• Monthly health and wellness budget.
• Annual conference and training budget.