Paid Media Analyst
SupplyHouse.com
USA (Remote)
$64K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.
2 hrs ago
Senior Paid Media Manager
Charlotte, NC (Remote)
$90K/yr – $115K/yrSenior Level5+ years expFull time
Posted 18 hrs ago
Job Summary
Own and drive end-to-end Paid Media portfolios for a small cluster of client accounts, leading strategy, testing, reporting, and cross-functional collaboration.
- Manages client relationships and biweekly calls
- Leads cross-channel campaigns across Google, Meta, LinkedIn, TikTok
- Guides creative and measurement collaboration and QA
Job Description
Responsibilities
- Driving the strategy, innovation, and performance of multiple client Paid Media strategies
- Fully “own” the success of a portfolio of a few (3-5) client accounts
- Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
- Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
- Pioneer testing and deployment of “outside the box” media channels & tools
- Collaborate closely with internal teammates in our Creative and Measurement teams to drive successful creative strategy/performance & analytics measurement, tag management, etc
- Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients
- Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
- Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
- Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
Requirements
- 5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
- Previous agency experience is a must-have!
- Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing
- Strong experience driving/leading paid media account strategy
- Strong testing & innovation mentality
- Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative
- Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
- Experience with Google Tag Manager and Supermetrics is a plus!
- Strong analytical skills, technical knowledge and attention to detail
- Excellent written and verbal communication skills
Benefits
- Unlimited PTO
- Comprehensive health, dental, and vision plans
- Virtual Team Events and a fun, casual, inclusive company culture
- Company-paid ClassPass membership
- 12 weeks of Paid Parental Leave
- Summer Fridays
- 401(k) with Employer Match
Silverback Strategies
Silverback Strategies is a Google Premier Partner specializing in performance marketing built to help marketers grow and capitalize on change. For more than a decade, we’ve delivered data-driven solutions in paid search, SEO, content marketing, social media, and analytics—customized to meet diverse business goals.We’ve managed $500M+ in Google & Meta media spend, earned an NPS score of 73 (38% above industry average), and run 500+ marketing tests annually to keep clients ahead of the curve.Our workplace culture is nationally recognized by Ad Age, Inc., and The Washington Post, and our founder, Neil Welsh, was named to DIGIDAY’s Top Bosses.Choose Silverback Strategies for results-oriented digital marketing backed by expertise, innovation, and proven success.
Salaries
Posted range
$90K/yr – $115K/yr
Taken straight from the job posting.
The middle of this range ($103K) is 5% below the median base salary for Senior Paid Media Manager roles in the United States ($108K).
Senior Paid Media Manager median pay in the United States
$108K/yrMost earn $99K to $139K. Based on 43 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
21 (50% of company)
Median Career Experience
7 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
4.1K
Monthly Google Ads Budget
$22K
Traffic Source Mix
Search
31.9%
Direct
45.5%
Referral
14.2%
Social
6.9%
Paid
1.3%
Headcount Trend
Current headcount: ~42
Links
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