Director, Media
Plowshare
New York City, NY (Remote)
$121K/yr - $166K/yrAgencyFull-timeSenior level10+ years exp.
3 hrs ago
Paid Media Analyst
USA (Remote)
$64K/yr – $80K/yrMid Level3+ years expFull time
Posted 2 hrs ago
Job Summary
Own and optimize paid media programs across search, social, display, and video, guiding budget decisions, experiments, reporting, and cross-functional collaboration.
- Manages SEM, Shopping, Paid Social, Retargeting, and video campaigns
- Designs experiments, analyzes performance, and communicates insights to leadership
Job Description
Responsibilities
- Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns
- Execute and optimize search engine marketing (SEM) campaigns across Google Ads and Microsoft Ads, ensuring efficiency, coverage, and accuracy
- Assist with budget pacing and allocation of decisions based on performance data, test outcomes, and overall campaign objectives
- Design and implement structured campaign experiments to enhance ROI, conversion efficiency, and account scalability
- Build and optimize remarketing and retargeting campaigns across search, social, and display environments to improve customer engagement and retention
- Support launch and performance tracking of video campaigns across YouTube, paid social, and streaming TV platforms
- Monitor and analyze performance of product launches, promotions, and seasonal campaigns; synthesize data into actionable insights
- Prepare recurring reports and dashboards that communicate performance trends, testing outcomes, and recommendations to marketing leadership
- Collaborate with the Paid Media Manager and cross-functional teams to align campaign execution with broader marketing and growth initiatives
- Partner with platform representatives to stay informed on emerging features, beta programs, and industry best practices
Requirements
- Bachelor's degree in Marketing, Statistics, or a related business field
- 3+ years of paid search strategy and execution experience
- 1+ year of paid social, retargeting, and display experience
- 1+ year of TV, CTV, and Demand Gen experience
- Experience supporting and optimizing spend to reach budget goals
- Strong analytical and decision making skills
- Strong written and verbal communication skills
- Strong experience with Microsoft Office products, especially Excel data analysis
Benefits
- We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
- Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
- 401(k) with up to 4% company match
- Paid vacation, sick time, and holidays
- Company-paid basic life insurance and long-term disability
- Discounted auto, home, and pet insurance programs
- Flexible Spending Account (FSA)
- Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
- Company-provided equipment and one-time $250 work from home stipend
- $750 annual professional development budget
Salaries
Posted range
$64K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
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