Paid Media Planner

Responsibilities

• Collaborate with our media agencies to plan & execute on media activations and optimize campaigns to drive profitability & success.
• Support development of plans for live-service & mobile paid media campaigns and execute on paid media budgets of various sizes.
• Work with Paid Media Planner and partner with agencies to align on campaign strategy & planning to ensure successful launch & management of live-service media campaigns.
• Support in building reporting & analysis, working with cross-functional analytics team, to report on campaign performance and inform our media mix, geo, and budgeting strategies.
• Directly manage relationships with our platform partners (PSN & Xbox) to plan, execute, and report on console campaigns.
• Work cross-functionally with various marketing & media teams across SIE for campaign planning & execution.
• Collaborate with media agency to analyze campaign performance and optimize campaigns.

Requirements

• 3+ years of paid media experience for live-service and mobile games, particularly in campaign management with all key digital platforms (Google, Meta, paid social, programmatic).
• Experience building performance marketing plans and optimizing campaign executions.
• Highly analytical and ability to interpret & translate campaign results into action.
• Ability to build & manage ad campaigns across various biddable platforms.
• Experience collaborating with cross-functional and cross-organizational teams.
• Naturally inquisitive and able to identify challenges (and offer solutions) that others may have overlooked.

Benefits

• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.