Senior Paid Media Specialist at Citrix | California, MO | $110K/yr – $191K/yr

Citrix

Senior Paid Media Specialist

California, MO (Remote)

$110K/yr – $191K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive enterprise paid media strategy and execution across LinkedIn, Google, and Demandbase to move accounts from awareness to pipeline.

Own paid media strategy for Enterprise accounts aligned to GTM priorities and sales plays.
Must-have: 7–10+ years of hands-on B2B paid media with LinkedIn, Google Ads, and Demandbase.
Standout: Cross-functional measurement, budget ownership, and scalable dashboards.

Job Description

Responsibilities

Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities (campaign motions, product initiatives, renewal/upsell support, and sales plays) to drive awareness → engagement → early sales pipeline progression.
Translate campaign goals and account segments into channel plans, including always-on programs, bursts, and retargeting sequences.
Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate.
Establish and maintain paid media standards and best practices across naming conventions, UTM governance, testing frameworks, and documentation.
Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization.
Own account list processes, audience matching, creative rotations, bid/optimization strategies, and landing-path alignment.
Coordinate with Sr. Marketing Campaign Managers to align paid activation with campaign timelines, messaging, and account priorities.
Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities.
Design and run structured experiments (audience, creative, offer, format, landing path) and turn learnings into repeatable playbooks.
Identify process and system improvements that increase performance and operational efficiency.
Own tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking.
Use Google Tag Manager to create and maintain tags, triggers, and events that improve retargeting and measurement depth (e.g., key page views, CTA clicks, asset engagement, video engagement).
Lead cross-functional measurement improvements (event taxonomy, conversion framework, tracking QA) in partnership with Marketing Ops, Web, and Analytics.
Partner with internal teams to ensure platform integrations and reporting sources are accurate, stable, and scalable.
Build and maintain dashboards that connect paid activity to enterprise account outcomes (reach within account lists, engagement, intent lift, site behavior, stage progression, influenced pipeline where measurement allows).
Deliver weekly/monthly performance readouts with clear narrative and recommendations: what changed, what worked, what didn’t, and what’s next.
Provide post-campaign analyses and executive-ready summaries that inform future investment and strategy.
Create quarterly and annual forecasts to support budget planning and requests for increased investment.
Build scenario models (base/growth/aggressive) with transparent assumptions, risks, and expected outcomes.
Establish annual trajectories of success tied to enterprise account priorities and measurable performance indicators.

Requirements

Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase.
Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic.
Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story.
Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA.
Proven ability to own budgets, pacing, and optimization decisions with limited oversight.
Strong stakeholder management and communication skills, including presenting performance insights and recommendations.
Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent practical experience).
7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization.
Experience partnering cross-functionally with campaign managers, ops, analytics, and web teams to drive measurable outcomes.

Preferred

Experience connecting paid performance to pipeline stages and account outcomes using CRM/MA + BI tooling.
Advanced Demandbase experience (intent, account identification, targeting, integrations).
Experience supporting enterprise motions such as expansion, adoption, renewals, and product initiatives without relying on net-new lead capture.

Benefits

Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work.
U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others.

Citrix

When we pioneered remote access, we believed people should be able to work anywhere and in any way they need. Three decades later, that’s even more true than ever.It’s what drives us to create technology that transcends the constraints of time, place, infrastructure, networks, and devices. And it’s the reason thousands of organizations around the world trust us to keep their apps available, their data safe, and their people productive—wherever and whenever work happens.Citrix is now part of Cloud Software Group. To see career and people content, visit Cloud Software Group's LinkedIn page: https://www.linkedin.com/company/cloudsoftwaregroup/

Founded in 1989

Fort Lauderdale, Florida, USA

4.3K employees (180 in marketing)

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