Responsibilities

• Translate revenue goals into measurable acquisition strategies by brand, product line, and audience segment.
• Develop quarterly and monthly testing roadmaps aligned to CAC, CPA, and ROAS targets.
• Build channel forecasts and recommend budget allocations based on seasonality, launches, and performance trends.
• Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager.
• Design and maintain clear account structures across multiple brands, including naming conventions and UTM governance.
• Execute full-funnel acquisition strategies, including prospecting, retargeting, branded and non-branded search, and high-intent capture.
• Maintain best practices for bidding strategies, audience segmentation, keyword management, negative keywords, placements, and experiment design.
• Lead structured creative testing in partnership with copy, design, video, and brand teams.
• Provide clear briefs grounded in performance data and translate results into repeatable frameworks.
• Partner with web and SEO teams to improve landing page conversion rates through messaging alignment and A/B testing.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience.
• 5+ years of progressive experience in performance marketing with direct platform management responsibility.
• Analytical and detail-oriented with strong problem-solving skills.
• Organized and able to manage multiple brands and priorities simultaneously.
• Decisive, accountable, and comfortable operating autonomously.
• Collaborative and effective in cross-functional environments.
• Process-driven with a focus on continuous improvement.

Preferred

• Experience in healthcare education, professional education, subscription models, or regulated industries.
• Familiarity with CRM/lifecycle marketing platforms (e.g., HubSpot) and LTV analysis.
• Experience supporting creative strategy for performance advertising (static, short-form video, UGC-style creative).
• Experience building operational frameworks for paid media governance and experimentation.

Benefits

• comprehensive benefits package including health, dental, vision, life, disability, paid time off, and a 401(k)-retirement plan with employer match.