Senior Paid Media Manager

Responsibilities

• Own the strategy, hands-on execution, and daily optimization of Sunco.com’s full-funnel paid acquisition program.
• Manage campaigns across Google Shopping, Search, Performance Max, YouTube, Demand Gen, Reddit, Meta, TikTok, and emerging channels.
• Build campaigns across the customer journey, from awareness and consideration through purchase, remarketing, and retention.
• Manage campaign structure, targeting, bidding, budgets, creative testing, product feeds, and performance reporting.
• Develop channel and audience strategies based on customer intent, product category, buyer behavior, and funnel stage.
• Recommend budget allocations based on performance, marginal return, growth potential, and customer-acquisition efficiency.
• Optimize performance against ROAS, CPA, conversion rate, customer lifetime value, revenue contribution, and other business targets.
• Evaluate performance beyond platform-reported and last-click attribution using incrementality testing, holdouts, and other measurement methods.
• Monitor spend, pacing, conversion quality, and performance risks, taking timely corrective action when needed.
• Partner with Analytics and Web teams to ensure campaign tracking, attribution, reporting, and product feeds are reliable.

Requirements

• 5+ years of hands-on experience in paid media, performance marketing, or growth marketing for an e-commerce business.
• Proven success owning paid-media strategy and execution across multiple customer-acquisition channels.
• Deep expertise in Google Ads, including Google Shopping, Search, Performance Max, YouTube, and Demand Gen.
• Hands-on experience managing Meta and TikTok advertising campaigns.
• Experience with Reddit advertising is strongly preferred; familiarity with other emerging advertising opportunities is a plus.
• Experience managing significant paid-media budgets and making evidence-based allocation decisions.
• Strong analytical judgment across ROAS, CPA, conversion rate, customer lifetime value, attribution, and incrementality—not solely platform-reported or last-click results.
• Demonstrated ability to design, execute, document, and act on structured experiments.
• Strong understanding of e-commerce acquisition, product feeds, conversion optimization, customer value, and the relationship between acquisition and retention.
• Technical proficiency with advertising platforms, analytics tools, campaign tracking, product feeds, attribution, and performance measurement.

Benefits

• Comprehensive Health and Wellness Coverage: Enjoy peace of mind with our extensive health insurance plans, which include medical, dental, and vision coverage.
• 401(k) with Company Match: Secure your financial future with our 401(k) plan, featuring a competitive company match to help you save for retirement.
• Flexible Spending Accounts (FSAs): Take advantage of FSAs to manage out-of-pocket healthcare and dependent care expenses efficiently.
• Time Off Policy: We believe in the importance of work-life balance and provide a generous time off policy, including paid vacation, holidays, and sick leave.
• Employee Assistance Program (EAP): Access confidential counseling and support services for personal and professional challenges.
• Team Building Activities: Engage in weekly challenges, weekly Wellness Walks, regular team-building activities, and quarterly company outings to foster a strong sense of community.