Senior Paid Media Manager at Relatable | New York City, NY | $135K/yr – $150K/yr

Relatable

Senior Paid Media Manager

New York City, NY (On-site)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media strategy across social and search for both DTC and retailer objectives, with testing, budget alignment, and creative briefs that drive unit and GMV outcomes.

Manage cross-channel paid media, creative briefs, and testing cadence to hit DTC and retailer goals
Align with influencer and brand teams on content, whitelisting, and go-to-market moments
Monitor platform shifts and emerging channels to inform investment and expand reach

Job Description

Develop and own the full paid media strategy across paid social (Meta, YouTube, Pinterest, TikTok, and emerging platforms) and paid search (Google, YouTube)
Drive traffic and conversion to DTC properties and TikTok Shop
Build and execute retailer traffic campaigns supporting sales at Target, Walmart, Amazon, etc.
Collaborate with the TikTok Shop team on budget alignment and joint planning to support unit and GMV forecasts across priority priorities
Stay ahead of platform shifts, algorithm updates, and emerging channel opportunities, bringing a strong POV on where to test and invest
Proactively identify new opportunities to expand reach and drive efficiency across the paid portfolio
Partner with internal and external teams to brief the exact ad formats, versions, and volumes needed to fuel a full-funnel paid strategy
Build and manage a paid creative calendar that accounts for lead times, seasonal priorities, and testing cadences
Identify content gaps and make the case for asset refreshes when existing creative is insufficient or outdated
Build and leverage freelance or vendor contacts for ad versioning when in-house capacity requires additional support

Bachelor's degree in Marketing, Business, Communications, or related field required
7+ years of hands-on paid media experience spanning both paid social and paid search
Expert-level proficiency in Google Ads, Google Analytics, Meta Ads Manager, YouTube Ads, Microsoft/Bing Ads, and creative analytics platforms such as Motion required
Proficiency across TikTok Ads Manager, Pinterest Ads Manager, Reddit Ads, Google Tag Manager, Microsoft/Bing Ads, and creative analytics platforms such as Motion
Experience driving traffic to both DTC e-commerce destinations and major retailers (Target, Walmart, Amazon, or similar)
Strong budget management experience with demonstrated ability to allocate across multiple brands and priorities
Experience briefing creative and influencer teams on paid performance needs
Proficiency in platform reporting tools with experience building performance reports
Strong attention to detail and organizational skills

Background in consumer products, CPG, toys, games, gifting, or a comparable category strongly preferred
Familiarity with influencer whitelisting, TikTok Shop, and affiliate-driven paid strategy a strong plus

Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016

New York, New York, USA

116 employees (35 in marketing)

relatable.com