Responsibilities

• Own and lead full-funnel paid media strategy and execution across Paid Search, Paid Social, Display & Video, and ensuring alignment with business objectives and performance goals.
• Serve as a subject-matter expert on performance media channels and platforms, guiding channel mix, optimization approaches, and investment recommendations.
• Own day-to-day agency partnerships, including prioritization of work, execution quality, optimization planning, and performance accountability.
• Monitor and evaluate campaign performance on a regular cadence, translating data into clear insights, implications, and recommended actions.
• Manage paid media budgets and forecasts, including spend pacing, channel allocation recommendations, ROI considerations, and financial accuracy.
• Drive continuous improvement through test‑and‑learn initiatives, structured experimentation, and application of performance insights.
• Partner with Brand, Creative, and Analytics teams to translate audience insights and consumer behavior into effective media and creative strategies.
• Collaborate closely with Analytics to leverage measurement frameworks, attribution approaches, and reporting to inform optimization and investment decisions.
• Stay current on industry trends, platform innovations, and emerging media opportunities, proactively bringing forward recommendations and points of view.
• Manage multiple concurrent workstreams with strong organization, clear communication, and consistent stakeholder updates.

Requirements

• 6+ years of experience in performance or paid media, with hands-on ownership across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and/or Affiliate Marketing.
• Demonstrated experience managing agency partners and influencing outcomes without direct authority.
• Experience operating as a senior individual contributor, owning complex programs or workstreams end-to-end.
• Hands-on experience with major media platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk).
• Working knowledge of ad tech, analytics, and measurement tools (e.g., Google Marketing Platform, Adobe Analytics, Flashtalking).
• Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks.
• Strong proficiency in Microsoft Excel and presentation tools for performance analysis, forecasting, and executive-ready communication.
• Bachelor’s degree in Marketing, Business, or a related field required.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) preferred.

Preferred

• Relevant certifications (e.g., Google Ads, Meta Blueprint) preferred.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide