Senior Officer, Brand Marketing

New York City, NY (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 days ago

Job Summary

Own and drive brand marketing initiatives that grow awareness, donor leads, and engagement while leading campaigns, partnerships, and digital optimization across a global, matrixed team.

  • Own: brand campaigns, content strategy, and partnerships
  • Drive performance: KPIs, dashboards, and optimization for donor engagement and fundraising
  • Collaborate across fundraising, communications, and programs to align marketing with mission goals

Job Description

Responsibilities

  • Develop and execute organic marketing strategies that increase awareness, generate donor leads, and build lasting supporter engagement.
  • Lead integrated brand campaigns, including World Food Day and World Humanitarian Day, that support fundraising and audience growth.
  • Lead a website refresh to improve navigation, content, organic traffic, engagement, and lead generation.
  • Identify and manage strategic brand partnerships that expand reach and connect Action Against Hunger with new audiences.
  • Translate program impact and technical expertise into compelling stories, campaigns, and thought leadership content for donors, media, and the public.
  • Collaborate with fundraising, communications, partnerships, programs, and country offices to align marketing initiatives and strengthen donor retention.
  • Establish KPIs, manage brand performance dashboards, and use insights to improve engagement, conversion, and fundraising outcomes.
  • Test messaging, creative assets, channels, landing pages, and user journeys to improve marketing performance.
  • Monitor digital trends, platform changes, and emerging technologies, including AI, to improve processes and campaign delivery.
  • Share brand partnership and organizational updates with employees to support internal awareness and engagement.

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field. An MBA or master’s degree is a plus.
  • 7+ years of marketing experience driving measurable business or brand growth.
  • Strong strategic and analytical skills, with the ability to translate performance data into practical recommendations.
  • Exceptional communication, writing, editing, and storytelling skills.
  • Ability to work across a global, matrixed organization and collaborate with colleagues in international markets.
  • Highly organized and detail oriented, with initiative, ownership, and the ability to adapt as priorities evolve.
  • Proficiency in Microsoft Office.
  • English proficiency required. Working knowledge of Spanish or French is a plus, but not essential.
  • Commitment to Action Against Hunger’s mission, integrity, and respectful collaboration with diverse teams.
  • Availability for domestic and international travel, including field visits, and work outside normal office hours as required.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Senior Officer, Brand Marketing

Action Against Hunger · New York City, NY · Hybrid