Senior Officer, Brand Marketing

Responsibilities

• Develop and execute organic marketing strategies that increase awareness, generate donor leads, and build lasting supporter engagement.
• Lead integrated brand campaigns, including World Food Day and World Humanitarian Day, that support fundraising and audience growth.
• Lead a website refresh to improve navigation, content, organic traffic, engagement, and lead generation.
• Identify and manage strategic brand partnerships that expand reach and connect Action Against Hunger with new audiences.
• Translate program impact and technical expertise into compelling stories, campaigns, and thought leadership content for donors, media, and the public.
• Collaborate with fundraising, communications, partnerships, programs, and country offices to align marketing initiatives and strengthen donor retention.
• Establish KPIs, manage brand performance dashboards, and use insights to improve engagement, conversion, and fundraising outcomes.
• Test messaging, creative assets, channels, landing pages, and user journeys to improve marketing performance.
• Monitor digital trends, platform changes, and emerging technologies, including AI, to improve processes and campaign delivery.
• Share brand partnership and organizational updates with employees to support internal awareness and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field. An MBA or master’s degree is a plus.
• 7+ years of marketing experience driving measurable business or brand growth.
• Strong strategic and analytical skills, with the ability to translate performance data into practical recommendations.
• Exceptional communication, writing, editing, and storytelling skills.
• Ability to work across a global, matrixed organization and collaborate with colleagues in international markets.
• Highly organized and detail oriented, with initiative, ownership, and the ability to adapt as priorities evolve.
• Proficiency in Microsoft Office.
• English proficiency required. Working knowledge of Spanish or French is a plus, but not essential.
• Commitment to Action Against Hunger’s mission, integrity, and respectful collaboration with diverse teams.
• Availability for domestic and international travel, including field visits, and work outside normal office hours as required.