Responsibilities

• Asset Audit & Creative Briefing: Audit our current content library, identify what is viable for paid social, and establish a clear framework/brief for what new UGC and hooks we need to shoot next.
• Landing Page & Funnel Architecture: Design and map out the direct-response landing pages / advertorials (tailored to specific customer avatars and angles) that match the exact promise of the ads, rather than dumping traffic to a standard homepage.
• Account Setup & Hyper-Targeting: Build out the Meta ad account structure, pixel/CAPI tracking, and hyper-targeted audience structures.
• The Iteration Loop & Scaling: Move from initial testing to scaling winners. You will set up the cadence for evaluating hook fatigue, creative rotation, and budget pacing.
• Weekly Optimization Check-Ins: Meet 1x per week to review performance metrics (CAC, ROAS, landing page conversion rates), troubleshoot data, and refine strategy while we handle day-to-day execution under your guidance.

Requirements

• Minimum 5 years of direct, hands-on experience running, scaling, and architecting paid media funnels for DTC / e-commerce physical product brands.
• Deep fluency in direct-response funnels: Proven track record of building and mapping high-converting landing pages, advertorials, and avatar-specific funnels (not just driving traffic to a homepage).
• Modern Meta Media Buying Mastery: Expertise in setting up Meta Ads Manager, CAPI, advanced event tracking, and balancing hyper-targeting with modern broad/creative-led scaling frameworks.
• Creative-to-Data Loop: Ability to analyze raw UGC and ad performance metrics to continuously brief and iterate on winning hooks.
• Collaborative, Co-Building Mindset: You must be comfortable sharing your screen, explaining your setup logic, and building the system with us so we learn the mechanics firsthand. No "black box" agencies or isolated operators.=
• Zero fluff: You know how to build lean, high-performing structures without bloated agency overhead.