Senior Media Strategist [84138]

Responsibilities

• Build and present media plans, investment recommendations, and strategic narratives that connect audiences, channels, budgets, and KPIs.
• Develop audience targeting strategies using data, segmentation, research, market insights, and competitive analysis to inform media recommendations.
• Serve as the media planning expert in client discussions, advising on channel mix, defending strategic decisions, and collaborating with account teams.
• Own planning analytics, including forecasting, budget management, pacing, reconciliation, measurement frameworks, and test-and-learn initiatives.
• Evaluate media partners, platforms, and inventory opportunities, supporting vendor selection and RFP development where appropriate.
• Mentor junior planners and stay current on evolving media trends, audience behaviors, platform capabilities, and industry best practices.

Requirements

• 5+ years of media planning and/or buying experience, with a proven ability to develop and present full-funnel media strategies, plans, and investment recommendations for complex campaigns.
• Strong expertise in budget allocation, forecasting, pacing, reconciliation, campaign measurement, and media planning workflows.
• Experience presenting media strategies to clients and stakeholders, confidently articulating channel, audience, and budget recommendations.
• Hands-on knowledge of digital media channels, including search, social, DSPs, and audience/data platforms (e.g., LiveRamp, GWI, or similar).
• Familiarity with media planning tools such as Bionic, Strata, or related platforms, as well as planning templates, trackers, and process development.
• Prior experience mentoring, coaching, or developing junior team members.
• Strong organizational, analytical, and multitasking skills; experience in political, advocacy, higher education, or utilities sectors is a plus.

Benefits

• Comprehensive benefits package designed to support employees' health, well-being, and long-term success. Eligible team members have access to medical, dental, and vision insurance, flexible spending accounts, fertility assistance, and a 401(k) retirement savings plan. Additional benefits include generous paid time off, paid parental and caregiver leave, an employee assistance program, optional legal assistance and life insurance coverage, and flexible holiday options that support a variety of cultural and personal observances.
• Pay: $80,000.00 - $85,000.00 per year
• Benefits:
• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance