Senior Media Planner

Responsibilities

• Media Strategy & planning
• Collaborate with senior media leads on media strategy for a portfolio of clients.
• Understand the role of media in each client's marketing mix and how it contributes to broader client strategy.
• Lead the development of media plans end to end: audience, channel mix, tactical details, budget allocation, creative spec and best practices, etc.
• Stay plugged in, from broad industry trends to platform-level changes.
• Activation & optimization
• Execute media plans while understanding the impact on the overall media mix. Track the rapidly changing channel opportunities and settings. Follow and influence our rigorous activation and ongoing QA process.
• Be performance obsessed - strategically recommend budget shifts and channel optimizations that serve business objectives.
• Partner closely with analytics teams to ensure measurement is set up and flowing correctly.
• Measurement & reporting

Requirements

• 3+years of media planning experience, with a meaningful share of that in an agency or multi-brand environment.
• Media: growing expertise in 2 or more digital media channels with a strong understanding of traditional media planning and buying.
• Platforms: hands-on Meta and Google Ads strongly preferred, experience with TikTok, Programmatic, and direct partnerships a bonus.
• Research & measurement: comfortable with syndicated research tools (MRI-Simmons or similar), GA4, and platform reporting; bonus for Supermetrics, Data Studio, PowerBI, etc.
• Regulated categories are a big plus: experience planning in healthcare or med-tech, including HIPAA-aware targeting and measurement.
• Communication: excellent written and verbal skills, and able to produce precise, accurate, high-quality documents on time.
• Leadership: able to facilitate team problem solving with a positive attitude, respond well in high-pressure situations, and interface effectively with all levels of internal teams and external partners.
• Self-starter who is results and goal oriented, value oriented, and brings a high degree of integrity and attention to detail.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Unlimited paid time off, including generous vacation
• Life Insurance (basic, voluntary & AD&D)
• Family Leave (parental leave)
• Short & Long Term Disability
• Hybrid Work Environment (Tuesdays & Thursdays in office)