Senior Media Planner

Responsibilities

• Own audience strategy, market selection, and format mix for each campaign; build recommendations that tie back to client objectives
• Own OOH vendor relationships; lead negotiations to secure value, placement, and added-value opportunities
• Partner with AEs, account managers, and creative teams on objectives; present plans to clients and senior decision makers with the AE
• Operate as a power user of the Onescreen platform; surface product feedback to the product team
• Mentor and review the work of junior planners and associates; contribute to planning process and best practices

Requirements

• 3 to 5 years of experience in OOH media planning, with demonstrated ownership of client campaigns
• Strong working knowledge of audience and measurement tools (Geopath, Nielsen, Google Analytics, or similar); advanced spreadsheet skills; comfort in web-based planning platforms; exposure to campaign evaluation and attribution methodologies
• Out-of-home media, retail media networks, ad tech / programmatic
• Operates independently with sound judgment on priorities; confident presenting and defending a recommendation; invests in developing others; brings the builder's mindset described below to everyday work
• Onescreen hires and develops people with a builder's mindset: curiosity about how things actually work, a habit of pulling the thread past the first explanation to the structural cause, systems thinking that asks "what's the most efficient way to do this" before "how do I do this," and a discomfort with the status quo that shows up as extending the system instead of routing around it. This role is evaluated on the builder's mindset as directly as it's evaluated on its core responsibilities. What this means for this role: - Builds the planning process, not just the plans: when a step is slow, manual, or inconsistent across planners (market selection, cost schedules, proposal build), documents a better way, tests it on live campaigns, and turns it into the team standard. - Works as a product partner, not just a product user: brings structured requirements to the Product team based on real campaign needs, pressure-tests new features on live plans, and treats every workaround, stale export, or side-doc as a product gap to close rather than a habit to keep. - Shapes client strategy from the data up: uses audience, market, and performance insights to challenge the brief when it doesn’t fit the objective, and brings a point of view on where OOH should play in the client’s broader mix rather than executing the request as given. - Connects what they learn across campaigns back into the system: patterns in what works for a vertical, recurring client objections, or vendor gaps feed into planning playbooks, platform improvements, and future recommendations instead of staying in one planner’s head.

Benefits

• Health insurance