Senior Media Planner

Responsibilities

• Own development of assigned components of integrated media plans, from research and audience insights through channel recommendations and execution.
• Translate client objectives, audience insights, competitive activity, and performance learnings into actionable media recommendations.
• Develop and evaluate planning scenarios, including channel mix, budget allocation, phasing, and reach/frequency considerations.
• Apply media planning tools and data to inform recommendations and optimize plan delivery.
• Partner with Investment and specialty teams on partner selection, RFP development, evaluation, and recommendations.
• Contribute strategic thinking and new ideas that strengthen media plans and address client business challenges.
• Own day-to-day management of assigned campaigns and workstreams, ensuring plans are implemented accurately and on schedule.
• Coordinate campaign setup, trafficking, QA, and launch across internal teams and external partners.
• Monitor pacing, delivery, budgets, and performance and proactively flag risks or opportunities.
• Develop optimization recommendations based on campaign performance and client objectives.

Requirements

• Strong understanding of integrated media planning principles and the role of different channels within a broader media strategy.
• Ability to translate research, data, and performance results into actionable media recommendations.
• Strong proficiency in media math, including CPM, impressions, reach/frequency, pacing, budget allocation, and performance metrics.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and commitment to accuracy.
• Strong project management and organizational skills with the ability to manage multiple workstreams and deadlines.
• Effective written and verbal communication skills.
• Ability to develop clear, client-ready presentations and communicate recommendations confidently.
• Strong cross-functional collaboration skills.
• Proficiency in Excel, PowerPoint, and relevant media planning and reporting tools.

Preferred

• 3–5 years of media planning, strategy, or related experience.
• Experience supporting or independently managing integrated, multi-channel media campaigns.
• Experience with audience research, segmentation, targeting, and reach/frequency planning.
• Familiarity with campaign measurement approaches including brand lift, attribution, incrementality, and/or MMM.
• Experience analyzing campaign performance and developing optimization recommendations.
• Experience working directly with clients and presenting portions of client meetings.
• Experience guiding or mentoring junior team members.
• Familiarity with industry research, competitive, planning, and reporting platforms.
• Strong curiosity about evolving consumer behaviors, platforms, technology, and the broader media marketplace.