Senior Media Planner

Responsibilities

• Manages the day-to-day process of all media planning efforts for Clients of responsibility.
• Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility.
• Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
• Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary.
• Writes plan presentations.
• Recommend, evaluate and integrate emerging media opportunities.
• Write POV’s.
• Demonstrate a complete understanding of the Client’s business.
• Implements the management of daily tasks in support of the media product.
• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university required.
• 5 + years of Media Planning experience required.
• QSR and Automotive is a plus.
• Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
• Must be proficient in Microsoft Power Point and Excel.
• Strong quantitative and analytical skills.
• Strong mathematical abilities required.
• Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
• Ability to handle multiple tasks required.
• Strong presentation skills preferred.