Director, Digital Media Planning - Contract
Moore
Lanham, MD (Remote)
$110K/yr - $120K/yrAgencyContractDirector/executive8+ years exp.
15 hrs ago
Senior Media Planner
Minneapolis, MN (Hybrid)
$70K/yr – $80K/yrSenior Level2+ years expFull time
Posted 2 days ago
Job Summary
Own end-to-end media planning from brief to execution and reporting, collaborating with assistants, investment teams and external partners to deliver cost-efficient, data-driven plans.
- Own the plan from approval through execution and billing
- Lead collaboration with investment teams and external partners
Job Description
Responsibilities
- Mine data and research to create custom and effective media strategies and plans
- Develop competitive analyses using agency resources to gain insight on category/brand spending, seasonality, channel mix, contextual environments and creative messages/units
- Consult industry research and agency resources to develop robust audience profiles that inform creative and media plan development
- Analyze current and emerging media channels and placements for relevance to your clients’ businesses and their audience’s lifestyle
- Lead media plan development and stewardship in partnership with media supervisors and directors
- Partner with assistant media planners, CM’s digital and broadcast investment teams and external media partners to generate planning rates that informs plan development
- Develop collaborative relationships with external media partners/vendors to bring out unique ideas at fair and cost-efficient rates
- Participate in client presentations including media plan recommendations, campaign reporting, and POVs in partnership others on the media team
- “Own the plan” from approval through execution, reporting and billing processing – this includes partnering with assistant media planners, broadcast/digital investment teams and agency finance teams to ensure all details are executed as planned
- Mentor and develop assistant media planners and media interns
Requirements
- Proficient across all media planning core skills and tools: reach and frequency, competitive analysis, audience creation/analysis, plan reporting/optimization and financial stewardship/media billing
- Experience across all media channels (television/video, digital, social, radio/audio, print, out of home) and full funnel marketing (brand and performance media)
- Ability to independently develop and steward media plans
- Strong communications skills including managing regular internal team and client communications
- Proficient with MRI-Simmons, Media Radar and Pathmatics (or similar competitive tracking tools), Nielsen Commspoint and Mediaocean/Prisma
- Excellent organizational skills and attention to detail
- Prioritizes effectively following the directions of supervisors and adheres to timelines
- Ability to thrive in a culture of teaching and learning
- Competent at prompting AI and interpreting AI responses to assist in research and media planning
- Passion for advertising, media and pop culture
Preferred
- Integrated agency experience preferred
- CPG and retail category experience a plus
- Google Slides a plus
Benefits
- comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.
Colle McVoy
Hi. We’re Colle McVoy. A full-service creative agency that builds enduring relationships between forward-thinking brands and people.We believe we’re in the next great era of brand building. Where change is constant, the potential for brands is limitless and the canvas for creativity is boundless.We call it the Great Wide OpenTM.And in this era where everything seems to be in a constant state of upheaval, relationships matter more than ever. And the brands that endure, grow and rise to the top are built on the shoulders of great relationships – between consumers and brands, and between brands and employees through values and purpose.At Colle McVoy, we immerse ourselves in our clients’ businesses to build relationships that last 3x the industry average. And we have an award-winning culture that attracts top-notch talent and serves as the foundation for how we partner, flex and believe in each other. We are also proud to be a Certified B Corporation and we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet.The way we see it, the Great Wide Open is an unprecedented time for brands. And we’re ready for it. Let’s go. #BCorp, AdWeek's 2023 Midsized Agency of the Year
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $125K. Based on 1,211 salaries.
Marketing Team
Marketing Team Size
70 (21% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
30.3%
Direct
53.5%
Referral
6.4%
Social
8.5%
Paid
1.2%
Headcount Trend
Current headcount: ~330
Recent News
Links
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