Senior Media Planner - AdFarm

Responsibilities

• Lead integrated media planning from the client brief through recommendation, activation, optimization and reporting.
• Translate business and marketing objectives into clear media strategies, audience approaches, channel roles and measurable KPIs.
• Build full-funnel plans across endemic agricultural media, programmatic, paid social, paid search, digital video, audio, print and other relevant channels.
• Work directly with the Digital Strategist and Media Buyer to build, activate and steward each campaign.
• Partner with the Digital Strategist on audience development, platform strategy, measurement, activation and optimization.
• Research and implement new digital technologies, formats and best practices relevant to clients’ media strategies and objectives.
• Analyze and research clients’ target audiences, including their characteristics, purchasing behaviors and media habits.
• Serve as both a collaborator and the day-to-day media lead for assigned accounts, confidently presenting recommendations and advising clients.
• Meet with clients to discuss and present projects, understand their advertising strategies and target audiences, and align media recommendations with business needs.
• Write and manage vendor RFPs, evaluating proposals based on audience quality, strategic fit, performance potential and cost efficiency.

Requirements

• Bachelor’s degree in marketing, media or a related field preferred.
• Approximately 5–8+ years of media planning experience, ideally within an agency environment; media buying experience is a plus.
• Demonstrated experience leading integrated media plans and managing campaigns from strategy through reporting.
• Proven expertise across integrated traditional and digital media planning, including ad serving, behavioral targeting and performance analytics.
• Strong working knowledge of publishers and endemic media partners; agriculture or B2B media experience is strongly preferred.
• Strong grasp of media math and financial management, including CPM, CPC, CPL, reach, frequency, pacing and budget reconciliation.
• Experience managing RFPs, negotiating vendor proposals and securing competitive rates and added value.
• Strong quantitative and analytical skills, with the ability to connect campaign results to strategic recommendations.
• Ability to turn complex information into concise, persuasive client recommendations.
• Strong presentation skills and confidence communicating with senior clients and internal leaders.

Benefits

• AdFarm offers all employees health, dental, and vision benefits, automatic annual 3% 401k contributions, a Health Spending Account match, health and cell phone reimbursements, and a hybrid working environment with a wonderful group of top-talent individuals.