Marketing Sr. Specialist, Media Planning

Responsibilities

• Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency and performance
• Leverage automation tools, platform algorithm and AI-driven optimization strategies to maximize media effectiveness
• Manage day-to-day campaign activities, ensuring projects are delivered on time, on budget, and on brief
• Oversee campaign budgets, flowcharts, and media authorizations
• Develop and coordinate process documents, workback schedules, and status reports
• Manage digital campaign implementation, including tagging, QA, and process documentation
• Coordinate creative trafficking and documentation
• Monitor competitive activity, industry trends, privacy shifts and emerging ad technologies to proactively evolve Zillow’s media strategy
• Build and maintain strong partnerships with internal teams, external agencies, and vendors

Requirements

• 5+ years of experience creating and managing US consumer-facing paid media campaigns
• Proficient in planning and activating across all media channels, including video, audio, out-of-home, display, and paid social
• Strong analytical and problem-solving skills, with the ability to synthesize data for performance optimization
• Comfortable leveraging AI-powered platforms and automation to enhance planning, targeting, optimization and measurement - with a growth mindset toward continuously evolving your skill set as media technology advances
• Excellent communicator and collaborator, able to build relationships remotely with cross-functional teams and partners
• Highly organized, with strong project management skills and attention to detail; able to manage multiple projects simultaneously
• Comfortable working in a fast-paced, results-oriented environment and adapting to changing business needs
• Bachelor’s degree required; agency experience is a plus
• Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences

Preferred

• Experience with advertising and analytics tools (e.g., Google Analytics, Campaign Manager, Facebook Ad Manager, iSpot) is a plus
• Agency experience is a plus