Sr. Media Planner

Responsibilities

• translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap — converting strategy into plans the buy desk can implement directly.
• build tactical plans for assigned channels — audience targeting, budget splits, flighting, and placement — based on regional media strategy, and stays in daily contact with the local strategy team to maintain alignment.
• keep pace with platforms that change their ad products and targeting tools every quarter taking staying current and applying that knowledge consistently across every plan.
• Finished plans get handed to Adobe's India-based media-buying team for execution.
• flags blockers and resolves them against the team's established process.
• Where it fits, Adobe's own marketing technology — GenPem, AEP, RTCDP — gets built into the plan, putting Adobe's platforms to work on its own advertising.
• Before anything moves to the buy desk, campaigns are tagged, organized, and quality-checked against Ops standards, with local nuance (language, regulatory, pricing) layered on top of consistent global planning practices.
• partner with regional strategists and analysts to review campaign reporting and translate results into optimizations: budget shifts, targeting changes, and creative refreshes for their channel(s).
• Surface performance trends, platform changes, and new targeting or data-sharing opportunities back to the Director of Media Planning and the broader team.
• help shape a consistent quarterly planning process and work directly with platform partners to identify testing and beta opportunities each cycle.

Requirements

• 5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap
• Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
• Experience managing multi-market activations, including platform setup across a wide range of markets and languages
• A track record of delivering performance-focused paid social campaigns
• Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
• Ability to translate strategic briefs into detailed, executable media plans
• Clear communication across regional and offshore teams, holding to global standards while adapting to local needs
• Strong attention to detail — comfortable owning QA, QC, and documentation for assigned plans

Preferred

• Familiarity with AI-driven media buying, including executing buys through LLM-based tools like Meta's MCP
• Experience with Adobe's marketing and advertising tools (GenPem, AEP, RTCDP)
• Experience working with an offshore or outsourced buying/execution team
• Background spanning both B2B and consumer advertising
• Agency experience, or exposure to a newly formed team — ideally at a company insourcing media execution

Benefits

• comprehensive benefits programs