Marketing Sr. Specialist, Media Planning
Zillow
USA (Remote)
$89K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Media Planner & Buyer
Palmetto, GA (Remote)
Salary Not AvailableMid Level7+ years expContract
Posted 11 hrs ago
Job Summary
Own end-to-end paid media programs across Meta, LinkedIn, and programmatic channels, guiding campaigns from brief to live while translating performance data into actionable optimizations and coordinating with audience, creative, and client teams.
- Lead multi-channel campaigns from setup to reporting across Meta, LinkedIn, and programmatic platforms
- Turn performance insights into clear recommendations and adapt priorities with stakeholders
Job Description
Responsibilities
- lead paid campaigns that support audience growth and client programs, taking work from brief to live campaign on tight timelines
- personally build, launch, manage, and optimize campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms such as The Trade Desk and StackAdapt
- own execution end to end, from setup, trafficking, and QA through budget pacing, testing, optimization, and reporting
- deliver against commitments for reach, impressions, engagement, and other campaign goals
- partner with audience, creative, and client teams to get campaigns live quickly and adapt as priorities shift
- turn performance data into clear, actionable recommendations
- recognize when the request and the real need differ, and deliver both
- flag recurring needs, propose processes, and advise on how to resource media going forward, including the scope of a future permanent hire
- look for ways to streamline workflows with AI, such as building agents or automations
Requirements
- 7 to 10 years of experience leading and executing paid social and programmatic campaigns at an agency, media company, public affairs firm, or similarly fast-paced environment
- Hands-on, current expertise in Meta Ads Manager, LinkedIn Campaign Manager , and at least one programmatic platform such as The Trade Desk or StackAdapt
- Strong understanding of audience segmentation, geographic and contextual targeting, first-party data, retargeting, and the capabilities and limits of each platform
- Self-directed working style: you identify what needs to happen, solve problems, flag risks early, and follow through with minimal oversight
- Strong analytical judgment and attention to detail, with the ability to manage multiple campaigns accurately under tight deadlines
- Entrepreneurial mindset: you thrive with ambiguity and enjoy creating structure rather than stepping into a predefined role
Preferred
- real comfort with AI tools like ChatGPT, Claude, or Gemini, and curiosity about using them to work smarter
We Are Rosie
We Are Rosie casts exceptional marketers to solve real brand challenges—without retainers, unnecessary layers, or wasted time. We activate our flexible model and 35,000-strong community of experts to tailor every solution to your brand and your brief. Trusted by 225+ of the world’s most ambitious brands, including 15 Fortune 100s, we’re leading an industry revolution for marketers and brands who deserve better.
Salaries
Media Planning median pay in the United States
Most pay falls between $73K and $125K. Based on 1,291 salaries.
Marketing Team
Marketing Team Size
12 (13% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
17
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Dec 2021Private Equity
Traffic Signals
Monthly Visitors
13.5K
Traffic Source Mix
Search
29.2%
Direct
56.6%
Referral
5.9%
Social
6.4%
Paid
1.7%
Headcount Trend
Current headcount: ~89
News about We Are Rosie
Links
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