Laneige - Senior Manager, National Media

Responsibilities

• Develop and execute national paid media strategies aligned with brand priorities, product launches, and business goals.
• Lead paid media strategy and go-to-market planning for key innovation launches, ensuring media investments, audience strategies, creative assets, and measurement plans are fully aligned to launch objectives.
• Partner with cross-functional teams to ensure media plans support key marketing initiatives and moments throughout the year.
• Recommend channel allocations, audience strategies, and investment approaches to maximize campaign impact.
• Continuously evaluate the competitive landscape and media trends to identify opportunities for growth.
• Serve as the primary day-to-day lead for the brand's paid media agency relationship.
• Manage media planning, execution, reporting, and optimization processes across campaigns.
• Build and maintain strong partnerships with key media platforms, including Meta, TikTok, Google, YouTube, Pinterest, and emerging channels.
• Leverage platform relationships to access beta programs, new ad products, innovation opportunities, and strategic partnerships.
• Lead regular business reviews with agency and platform partners to ensure continuous improvement and alignment to business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-8+ years of paid media, digital marketing, or performance marketing experience.
• Experience managing agency partners and cross-functional stakeholders.
• Deep expertise across paid social platforms, including Meta and TikTok.
• Strong understanding of full-funnel media strategy, from awareness through conversion.
• Experience developing media strategies for product launches and brand campaigns.
• Strong understanding of digital measurement, attribution, and performance analytics.
• Proven ability to translate complex data into actionable business recommendations.
• Experience managing multi-million-dollar annual media budgets.
• Excellent project management, communication, and presentation skills.