Associate Director, Integrated Media Planning - Financial Services

Responsibilities

• Act as a marketing partner with the client and a key leader in the strategic direction of their brands.
• Serve as the 'expert' on the clients’ business, liaising between senior management and junior team members.
• Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels.
• Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.
• Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.
• Utilize strong analytic and technical knowledge to identify the most effective strategies to address client needs.
• Partner with Investment, Analytics, and Marketing Science teams.
• Oversee planning, activation, reporting, and campaign quality control.

Requirements

• 6+ years of agency experience, including managing multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.
• Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches, and serving as a role model to the team.
• Experience in regulated industries (Financial Services, Pharma, Healthcare) preferred.
• Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.
• Familiarity with media planning tools, reporting, measurement, and QA processes.
• Experience supporting performance-focused marketing initiatives.
• Experience managing multiple clients, brands, or lines of business simultaneously.