Senior Media Planner

Responsibilities

• The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.
• In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.
• Areas of Focus:
• Disciplined Business Leadership
• Develops decisive, insightful strategies aligned with client objectives
• Demonstrates a thorough understanding of client business and how to achieve results
• Understands client objectives, resources, and pros/cons of approaches to address them
• Executes responsibilities with urgency and strong team integration
• Takes initiative to learn business planning from supervisors
• Media Innovation

Requirements

• A bachelor’s degree in a related field.
• A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred
• Digital media experience
• Solid background in traditional media planning/buying within an agency environment
• Experience managing multiple clients and cross-functional teams
• Exposure to planning all media channels, both national and local
• Experience with core planning tools and systems
• Strong quantitative and analytical skills
• Proven ability to translate strategic plans into flawless real-world execution
• Strong negotiation skills and experience with integrated multichannel media packages