Senior Media Manager, DTC at Spin Master Ltd | Wilton, CT | $125K/yr – $150K/yr

Spin Master Ltd

Senior Media Manager, DTC

Wilton, CT (Hybrid)

$125K/yr – $150K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end media planning and KPI governance for a multi-brand consumer business, tying upper-funnel brand metrics to DTC performance while leading agency oversight and cross-functional alignment.

Growth ownership: Full-funnel media planning, budget pacing, and performance optimization across brand and direct channels.
Agency & cross-team accountability: Drive agency performance and partner with Marketing, Analytics, Creative, and Sales to integrate strategy.
Measurement & insights: Use multi-touch attribution, MMM and incrementality to show ROI and inform decisions.

Job Description

Holistic Media Strategy KPI Ownership: Key contributor end-to-end media strategy for Melissa Doug in partnership with Brand Marketing Director. Direct ownership of clear KPI framework that connects upper-funnel brand metrics (reach, frequency, awareness) to lower-funnel performance goals (ROAS, CPA, DTC sales).
Full-Funnel Performance Management: Key partner in the planning, execution, and optimization of all media. Continuously analyze performance to shift budgets between awareness and performance channels, maximizing enterprise-wide growth and ensuring the health of the entire media ecosystem.
DTC Channel Growth: Spearhead performance media strategies across paid search, social, programmatic, and other direct-response channels to hit DTC sales and customer acquisition targets. Lead a robust testing agenda to constantly improve conversion rates and efficiency.
Agency Accountability Leadership: Manage the day-to-day relationship with our media agency, holding them accountable not just for channel-specific metrics, but for the blended performance of the entire media mix. Drive agency partners toward innovation and thought leadership.
Actionable Insights Measurement: Champion a data-first approach, utilizing multi-touch attribution, MMM insights, and incrementality testing to accurately measure the impact of all media investments. Deliver regular, clear reports to leadership that translate data into actionable insights.
Stakeholder Collaboration: Act as the primary media liaison between our agency and internal teams (Marketing, Analytics, Creative, Sales), ensuring media strategy is fully integrated with all brand and commercial activities.
Performance Driven: You are obsessed with results and make data-driven decisions to maximize ROI for both brand health and DTC sales.
Entrepreneurial Proactive Spirit: You are a self-starter who actively seeks out new opportunities to drive growth, test innovative ideas, and improve processes.
Strong Communicator: You possess excellent presentation skills and can effectively articulate complex media strategies and performance results to stakeholders at all levels.
Relationship Builder: You create strong, collaborative relationships with agency partners and internal stakeholders, fostering a team-oriented approach to achieving common goals.

Experience in media planning, buying, and strategy, with a proven track record of managing large, multi-million dollar budgets.
Experience in performance media with a strong focus on DTC, e-commerce, or digital-first brands (paid search, paid social, programmatic).
Understanding of the full marketing funnel and experience managing integrated campaigns that include both brand awareness (TV, streaming) and direct-response objectives.
Analytical skills and experience with measurement tools and methodologies (e.g., Google Analytics, ad platforms, MMM, multi-touch attribution).
Demonstrated success in managing media agencies to drive performance, accountability, and efficiency.

Benefits: Growth and Career Opportunities
Benefits: Flexible Work Hours
Benefits: Innovation, Collaboration and Fun
Benefits: Comprehensive Benefits
Benefits: Other fun Perks!

Spin Master Ltd

3.2 Glassdoor

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994

Toronto, Ontario, CAN

3.1K employees (824 in marketing)

www.spinmaster.com

64% recommend to a friend

62% CEO approval