Spin Master Ltd logo

Spin Master Ltd

Brand · Manufacturing

3.2

Company overview

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.
Founded in 1994
Toronto, Ontario, CAN
3.1K employees (824 in marketing)
64% recommend to a friend
50% positive business outlook

Salaries

Typical salary range

$122,500 – $142,500

/ yr

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People

Hiring activity

Open marketing jobs over time

13 open now

Headcount trend

Company growth over the last 12 months

Headcount -2.7% year over year

Funding

Total funding

$46.5M

Last raise

$45.8M

Post IPO Secondary, 4 years ago

Funding history

Nov 2022

Post IPO Secondary Spin Master · $45.8M

Aug 2015

Post IPO Equity Spin Master · $761.3K

Audience

Monthly website visitors
260.8K
Month over month+7.1%
Quarter over quarter-41.8%
Top sourceDirect (45%)
Ad budget per month$0.0
Average search rank36.2
Traffic source mix
Direct
45%
Search
44.7%
Referral
6.1%
Social
2.4%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

95.9K

12-mo growth

Monthly growth

+1.3%

News

Links