Senior Media Manager

Responsibilities

• Take campaign plans from the Marketing Director and turn them into builds: audiences, placements, flighting, and budgets.
• Handle small, one-off paid requests from individual cities, from strategy and setup through reporting.
• Flag what the data is telling you: where spend could shift, what's worth testing next, and what to pull back on.
• Partner with our city teams to understand what they need (more listeners in Denver, more newsletter sign-ups in Nashville) and make sure campaigns deliver.
• Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and our programmatic DSP(s).
• Own targeting, bidding, pacing, and budget management across a portfolio of local markets.
• Optimize daily and weekly: shift budgets, refresh creative, and adjust bids and targeting based on the data.
• Test constantly - creative, audiences, placements, landing pages - and keep a running log of what we learned.
• Brief and collaborate with creative on ads that feel native to each platform.
• Set up and maintain tracking, pixels, conversion events, and UTMs so our data is something we can trust.

Requirements

• 6–8 years of hands-on paid media experience, with deep execution, optimization, and reporting chops (agency, in-house, or a mix).
• Deep, recent experience running campaigns in Meta and TikTok, plus working knowledge of Reddit Ads and at least one programmatic DSP (The Trade Desk, DV360, StackAdapt, or similar).
• A track record of managing meaningful budgets across multiple campaigns or markets — and moving the numbers that matter.
• Comfort with measurement: pixels, conversion APIs, UTMs, attribution, and the honest limits of all of the above.
• Strong analytical skills and experience partnering with analysts or data teams. You can live in a spreadsheet and still tell a story a non-marketer will remember.
• Clear, kind communication. You explain why, not just what, and you're as comfortable saying "this didn't work" as "this crushed it."
• Curiosity about local news and the people who listen to and read it.

Preferred

• Experience marketing podcasts, newsletters, or subscription media products.
• Experience with audio, CTV, or podcast advertising (Spotify Ads, Pocket Casts, Overcast).
• Familiarity with geo-targeted, multi-market campaigns.

Benefits

• This position is full-time and remote, with excellent benefits.